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Session 1

User journey from a marcomms perspective

Here, we will be elaborating further on some of the items discussed during the morning joint session. Presentations could look at the following topics:

• What are some of the ways you spread awareness of your NREN’s services and make sure that you reach the target audiences?
• As a marcomms expert, do you participate in creating landing pages and FAQs for services offered by NREN? What are some of the key points where a comms perspective is necessary?
• Similarly, what are some of the advantages of a comms approach or overview of the onboarding videos, instructions and quick start guides? Do you participate in creating this content and if so, what are the pain points to avoid in communicating the onboarding?
• Do you use personas in your campaigns?
• While the service is online, what are some of the key aspects of reviewing the quality of communication with the users? (e. g. proactive vs. reactive comms, clear communication of updates and outages, etc.)
• How much is your communications team included in the user support with regard to tone of communication, etc?
• Do you gather user feedback? How?

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YOUR PRESENTATION <here>

Session 2

Emerging tools and technologies: AI, new platforms, new ways of working

AI is transforming how we create, distribute, and optimise content. However, this comes with some challenges in terms of compliance and knowing what really works.

• Which AI tools have your tried? What worked and what didn’t?
• Has AI changed your workflows/workload?
• Are you experimenting with text-to-video or geo generative AI for website optimisation?

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• Memos for AI and Web Design (Andre Meloni, GÉANT)

YOUR PRESENTATION <here>

Goodbye and see you at TNC26!