- Answer the question “Why “Why do your NREN needs social media”media”.
- Write down what you expect form social media
- What’s your audience
- How do you plan to talk to your audience (in comparison to other channel)
- What do you consider as a success?
- Decide on which social media you are going to adapt and make a thorough plan. Start building your Social media strategy (check NREN strategies examples on wiki)
- Compere what you will get with extra work it will bring and make a final decision (evaluate ROI). Don’t forget that you will have to be active on your social media.
- Prepare a company Social media policy and get a management “buy in” “buy in”. (check NREN policy examples on wiki)
- Start deploying your social media and engage
- General advices
- Like it and be liked
- Use web RSS feeds to keep your Social media profile up to date
- Answer all question as soon as possible
- Make people feel their opinion matters
- If you have nothing to say, don’t say it
- Use various tools to monitor all your social media presences in one place (e. g. on netwibes)
- General advices
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- Facebook
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- Create company page profile (don’t use groups since they will be depreciated and don’t create a personal profile for your company since it’s against the FB rules)
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- Add company data, try to “talk to people” don’t just use facts
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- Add as many photos as possible
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- Create stilled welcome page
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- Create company events, invite people to events
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- Photograph events and post photos from events on your profile
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- Notify your friends about your page and hopefully they will like it (and others will follow them).
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- Activate your work colleagues so they like and post on your profile and activate more users
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- Don’t forget to use it for contests, events and new service launches
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- Monitor insights and see what your public likes and activates on
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- Advertise to friends of your followers
- Twitter
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- Make sure everyone twitting for your company learn “twitter language”
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- Create company Twitter profile and customize it. Make sure you state who stands behind company Twitter profile - name the person(s).
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- Build twitter in your every day workflow
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- Start following journalists and people of the same interest
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- Reply to twits of people you would like to follow
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- Whenever possible try to twit breaking news
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- Use twitter for the channel to VIPs
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- Use Twittdeck to manage multiple profiles on one place
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Use Twittwall on conferences to engage users in conversations with presenters
- LinkedIn
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- Create corporate page for the sake of brand awareness.
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- Promote at least a few high end services
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- Invest more time and effort if you are a regular seeker of employees
- Youtube
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- Customize your channel
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- Create playlists
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- Use insights to understand your users
- Google+
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- Not jet so popular but at least register your brand for future use.
- Wiki
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- Make sure information about your NREN is up to date.
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- Be aware of strict editorial policy and comply to it.
- Blogs
- Flikr
- Measure successand report back to management
- Number of likes and followers.
- News dissemination through social media (if possible monitor your CMS for different entry points to your news articles).
- Use tools for accessing influence (e. g. klout, peerindex)
- With a help of reasonable effort the Social media will grow all by itself, so It’s a great PR resource for you.