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ARNES also has been using Facebook for its Computer Security Incident Response Team's (CSIRT's) work to promote Internet 'safety'.
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'Witness Report' - "Safe on the Internet – Use Case" - video presentation by Jasmina Mesić (ARNES)
ARNES video: SAfe on the Internet USe case by CERT - their awareness campaign on Facebook.
The ARNES computer security response team has found Facebook to be useful for an awareness campaign about Internet safety.
Facebook is ususally seen as a Facebook seen as source of risk and threats but after a year say it's an ally. Targeted adults 25-45-ish because use online banking and SMsocila media. 3 posts per day. Take advatage advantage of Facebook features: set up custom tabs such as online risks, report a scam, safety news, are you a web detective - lok users look for real-life scams and compete for prizes. Use timeline to landamrk milstones milestones in network security.
FB page increase increased traffic to web website = no. 1 referral, more efficiant efficient way of getting info information than e.g. web banners, allows promotion of other channels. and connect wit with other organisations in the field.
4713 followers can share news with their public. This is the true potential o SMof socila media.
Q's / discussion:
suing social media suceesfully Domen: takes a lot of work and time. If you go on hoidayholiday, figures drop. But it's easy to revive it.
Question: Who goes to the website compared to the Facebook pages. ? Domen: We looked into it, and we think we are reaching a wide community. Through friends of friends. We only have about 300 people following us, but they engageded engaged by sharing or likes.
Results of Survey of Technical Task Forces - Laura Durnford (TERENA)
Laura: The work item so far has focused on Comms work, but this BoF would like to broaden the view. Survey send to all the taskforces.
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Laura: The training in september focused also on the problems we had in using the social media - and some of the aspects are the same as the survey results show.
'Witness Report' - "Safe on the Internet – Use Case" - video presentation by Jasmina Mesić (ARNES)
Lars: how to use it for by to techies
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a channel - don;t need a SM strategy, need a comms strategy that's a company comms strategy not a coms team strategy
'Witness Report' - "Safe on the Internet – Use Case" - video presentation by Jasmina Mesić (ARNES)
Andrew:
accidentally discovered blogging as the best platform - 177 posts in 2 yrs. Marketing team convinced him to tweet too. Are no guidelines so learning from everyone else. Blogging on reglatory issues wants it to be reliable but not authoritative, i.e. people trust it but don;t count it as legally correct. Janet community tells him if they think he's got something wrong but no-one at Janet does. Spends 1hr-1 day to produce each and company happy with that. Looks for role models in blogs and twitter - ok with blogs but not with twitter. Doubles tweets by saying "I'm reading a doc" and then "I've written a blog about it". Would like guidelines on e.g. tone, what to post where etc.
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