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27% (9) of the ones who use and 11% (1) of the ones who do not use it report problems / obstacles / concerns:

›Professional v private use – blurring & tone
›Hard to get followers
›Time required for quality blogging
›Older users not on social media
›Medium doesn't allow for full explanation; can cause convoluted wider discussion
›No use of social media in the company
›Leakage of privacy related data
›Authentication, not the right people in the groups
›Just another channel: easier to reach colleagues through Skype / email / too much time / not needed.
›Risk and discomfort in putting information in "commercial hands”: privacy, security, content.
›Lack of planning and experimentation.
›Not sure of their benefits/drawbacks
20/35 who use it, reported positive experiences:
›Interactions: users, build relationships, promote discussions, easy and fast answers from experts &  developers, useful contacts, followers know about our NREN “in real time”, quicker & more appropriate response to customers,
›Blogs: are read, also by high-level policy makers, attract excellent comments, writer has to think carefully about e.g. event reporting upon so gets more benefits from event too.
›Serendipity: able to reach people you did not know were interested - 1:many medium, so get unexpected but useful responses.
›Discussion groups generate information. Wiki/blogs for innovation project dissemination
›High attendance at event where gratis virus testing advertised
›People pay more attention to short, relevant information than reports

Questions:

43% of ones who use and 27% non-users are planning a change in their usage, to:

›Publish & Promote: feedback on policies, procedures etc, spread the word, improve participation,
›Internal: create in-house system / place for opinions to be expressed
›Use in product development / management.
›Blogs: encourage staff to blog more, develop to increase community involvement
›Use professional groups more intensively
›Need ideas - connect people with interesting content to share via VC - maybe social media can help? how?
›Using linkedIn groups for collaboration
›Develop a SM strategy, qualification in SM management
›Define basic objectives and select SM that best fits the objectives
›Investigate new free non-commercial user or institution controlled social networks
7 replies about 'requests for support / collaboration':
›security awareness campaigns
›It can be useful to work with a dissemination officer (or do I misunderstand the question)
›There needs to be a mutual understanding of the extent to which it can be used and also the limitations and boundaries
›Sometimes, when promoting specific technical advantages then technical consultations are required.
›We have a specific twitter about eduroam (support by the coordinator of the service) and we have technical blogs: http://blog.rediris.es/
›projects with participants form different institutions (VO needs), promotion of products in the e-learning community, promotion of projects/results is already done often with social media
›It would be very helpful to know other experiences in using social media

87% of ones using it plus 60% of non-users think NRENs should use social media more for their work. 50:50 split in both users and non-users about whether it would be useful if NREN (colleagues) provided support for use of social media for technical work. Blogs most trusted of social media. 4 ask for guidelines.

Q's / discussion:

Are the task forces Valentino: Is the taskforces the right audiences to ask in this surveys survey / they might not nescearly necessarily belong to an nren. NREN?
Laura: one person answerede answered he didnt didn't belong to a an NREN.

2. TaskForces a froum Task Forces a forum for discussion but using dinosaur technology, seems to be a lot of discussion about the topics in socia social media. Can we extend the use of social media? ... waiting for discussions...

Laura: The training in september focused also on September explored the problems we / concerns the comms-PR people had in using the social media - and some of the aspects are the same as in the survey results show.

 

'Witness Report' -

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Lars Fischer (NORDUnet)

People don'

Lars: how to use it for by to techies

people don;t want to hear frmPRsfrom marketing/PR staff, they're on Sm social media to have personal comms  - communications. You need a particular reason for people to be interested, wnat want to hear from people you know. but can Can be a source of trusted expertise - unerstand understand personal networknetworks. Unless something v specific such as the security egcampaign example, most people would be less interested in a general approach.

NORDUnet tweet trouble tickets - useful for people elsewhere to keep tabs wthout without having to go to website. Would appreciate blog with news from TFs task forces - to post on central blog about meetings, outcomes etc. LArs Lars ony reads emails if someone trusted tweets it and it points to something trusted.

needs Needs support , needs guidelines, difference differences between a company blog and a personal one, for example.

 

Q's / discussion:

Q: donDon't need a strategy for SMfor social media, it's just another channel?

Lars: Not just another channel, it's different because of the personal contact and trust and because this opens up scope for technical staff to become involved.

Paul: GEANT - was required to write a strategy document, but "use your common sense" is the key thing.

Laura: Need a strategy for how the company will communicate, not a separate communications (team) strategy - requires buy-in from top management.a channel - don;t need a SM strategy, need a comms strategy that's a company comms strategy not a coms team strategy


'Witness Report' -

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Andrew Cormack (Janet)

Andrew:

accidentally discovered blogging as the best platform - 177 posts in 2 yrs. Marketing team convinced him to tweet too. Are no guidelines so learning from everyone else. Blogging on reglatory issues wants it to be reliable but not authoritative, i.e. people trust it but don;t count it as legally correct. Janet community tells him if they think he's got something wrong but no-one at Janet does. Spends 1hr-1 day to produce each and company happy with that. Looks for role models in blogs and twitter - ok with blogs but not with twitter. Doubles tweets by saying "I'm reading a doc" and then "I've written a blog about it". Would like guidelines on e.g. tone, what to post where etc.

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