ARNES
- We don't have real Social Media strategy.
- "Go with the flow" - start with basic (FB, Twitter, LinkedIn) page and build up as users start to access your sites
- Try to be as personal as possible
- Publish pictures from every event possible (allow people to comment and tag themselves)
Draft ideas:
Sort/group in future
- Post updates on consistent basis
Concernes
- How personal to go while building community? E.g. should we invite our users to join our running group?
How (check Denis McDonald for details)
- Describe organisational goals (3-5) e.g. improve communications, help, increase the number of ...
- Describe social media initiatives: e.g. create Facebook page, establish blog, create a network of experts ... For each don't forget to define:
- Determine cost (HR, €)
- Benefits
- Priority
- Impacted Groups
- Schedule
- Relationship to existing processes
- Anticipated Acceptance
- If possible: convert internal users from competing platforms, define ownership and responsibilities, identify hidden opposition inside organisation