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If by now you still aren't sure what you'd like to achieve with Social Media channels it will be very hard to evaluate the ROI (Return on Investment). Try thinking at least in these areas:
- With publishing on Social Media channels you will reach broader audience.
- You will be able to reach people that usually don't monitor your web page for news feeds.
- News editors and some decision makers are very active on Social Media. It's much easier to reach them now (Twitter)
- You can get instant feedbacks on things you publish
- Different public
- Launch less formal news
- Easyere access to PRESS, decision makers
- People are able to react on your publishmentHigher Brand awarenes
- Social Media is a great place to launch less formal news
- Consistent Social Media presence can bring you higher brand awareness
Don’t forget that you will have to be active on your social media.
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