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If by now you still aren't sure what you'd like to achieve with Social Media channels it will be very hard to evaluate the ROI (Return on Investment). Try thinking at least in these areas:

  • With publishing on Social Media channels you will reach broader audience.
  • You will be able to reach people that usually don't monitor your web page for news feeds.
  • News editors and some decision makers are very active on Social Media. It's much easier to reach them now (Twitter)
  • You can get instant feedbacks on things you publish
  • People are able to react on your publishment
  • Social Media is a great place to launch less formal news
  • Consistent Social Media presence can bring you higher brand awareness

Social Media requires constant involvement so don't underestimate the work you will have to invest to start Social media and keep it going. Here are a few hints from our own experience

  • Deployment takes time. It can take from a single day to even a month or more if you want to exploit the full potential of applications (e. g. Facebook games, apps ...)
  • Social Media constantly evolves so you will likely have to invest some more time as new feature are available
  • Content publishing on the Social Media is trivial but you will have to "tune in" the news a bit to get better results. Avoid the use of RSS refeeds on Social Media at all costs
  • You'll have to take time to monitor what's going on and potentially answer addition questions from users, though tools that make that easier for you are freely available on the Internet (e. g. netwibes)
  • Eventually you'll probably have to face "difficult users". Such appearances are rare but can take a lot of time and effort to solve.
  • If possible have a person responsible for looking after Social Media in your team ...

So now you do the math. Think about hiring the professionals to do it for you. There are already a few firms focusing on NGOs (Non-governmental organisations) e. gDon’t forget that you will have to be active on your social media.

 

Compare what you will get for extra work

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