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1. Why do you need it
2. Which Social Media are you talking about
3. Evaluet ROI
4. Get the Management buy
5. Prepare Policy
6. Deployment
7. Measuring

The document was created by TF-CPR but all TERENA employees are kindly invited to contribute to the subsections of the document. It's also constant work in progress so expect updates as Social Media matures.

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• Deployment takes time. It can take from a single day to even a month or more if you want to exploit the full potential of applications (e. g. Facebook games, apps ...)
• Social Media constantly evolves so you will likely have to invest some more time as new feature are available
• Content publishing on the Social Media is trivial but you will have to "tune in" the news a bit to get better results. Avoid the use of RSS refeeds on Social Media at all costs
• You'll have to take time to monitor what's going on and potentially answer addition questions from users, though tools that make that easier for you are freely available on the Internet (e. g. netwibes)
• Eventually you'll probably have to face "difficult users". Such appearances are rare but can take a lot of time and effort to solve.
• If possible have a person responsible for looking after Social Media in your team ...

So now you, do the math. Think Also think about hiring the professionals a professional to do it for you. There are already a few firms focusing on more and more firms also aware of NGOs (Non-governmental organisations) specifics e. g.

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Helpful Technology that led TF-CPR Social Media workshop.

4. Make a final decision and get a management “buy in”.

With Social Media in place at some stage you will definitely need management support so now is the last time to get their consent for the project. Since the management is on your side now it's an excellent opportunity to push forward Company Social Media policy.

Though some NGOs are often keen on creating very long polices, we suggest you take the UK Govermnment Social media guidance for civil servants as an example:

Government expects civil servants to adhere to the Civil Service Code online as well as offline.

If you need a more elaborate Social Media policy Social media policy examples Wiki page offers you a few NREN and corporate examples.

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1. and make a final decision Prepare a company Social media policy and get a management “buy in”. (check NREN policy examples on wiki)
   1. Unofficial page is not representative
2. Start deploying your social media and engage
   1. General advices
      1. Breef your employs with Social Media guidelines
      2. Like it and be liked
      3. Use web RSS feeds to keep your Social media profile up to date
      4. Answer all question as soon as possible
      5. Make people feel their opinion matters
      6. If you have nothing to say, don’t say it
      7. Use various tools to monitor all your social media presences in one place (e. g. on netwibes)
   2. Facebook
      1. Create company page profile (don’t use groups since they will be depreciated and don’t create a personal profile for your company since it’s against the FB rules)
      2. Add company data, try to “talk to people” don’t just use facts
      3. Add as many photos as possible
      4. Create stilled welcome page
      5. Create company events, invite people to events
      6. Photograph events and post photos from events on your profile
      7. Notify your friends about your page and hopefully they will like it (and others will follow them).
      8. Activate your work colleagues so they like and post on your profile and activate more users
      9. Don’t forget to use it for contests, events and new service launches
      10. Monitor insights and see what your public likes and activates on
      11. Advertise to friends of your followers
   3. Twitter
      1. Make sure everyone twitting for your company learn “twitter language”
      2. Create company Twitter profile and customize it. Make sure you state who stands behind company Twitter profile - name the person(s).
      3. Build twitter in your every day workflow
      4. Start following journalists and people of the same interest
      5. Reply to twits of people you would like to follow
      6. Whenever possible try to twit breaking news
      7. Use twitter for the channel to VIPs
      8. Use Twittdeck to manage multiple profiles on one place

      9. Use Twittwall on conferences to engage users in conversations with presenters

   4. LinkedIn
      1. Create corporate page for the sake of brand awareness.
      2. Promote at least a few high end services
      3. Invest more time and effort if you are a regular seeker of employees
   5. Youtube
      1. Customize your channel
      2. Create playlists
      3. Use insights to understand your users
   6. Google+
      1. Not jet so popular but at least register your brand for future use.
   7. Wiki
      1. Make sure information about your NREN is up to date.
      2. Be aware of strict editorial policy and comply to it.
   8. Blogs
   9. Flikr
3. Measure successand report back to management
   1. Number of likes and followers.
   2. News dissemination through social media (if possible monitor your CMS for different entry points to your news articles).
   3. Use tools for accessing influence (e. g. klout, peerindex)
   4. With a help of reasonable effort  the Social media will grow all by itself, so It’s a great PR resource for you.