...

So now, do the math. Also think about hiring a professional to do it for you. There are more and more firms also aware of NGOs (Non-governmental organisations) specifics e. g. Helpful Technology that led TF-CPR Social Media workshop.

4. Make

...

the final decision and get a management “buy in”.

With Social Media in place at some stage you will definitely need management support so now is the last time to get their consent for the project. Since the management is on your side now it's an excellent opportunity to push forward Company Social Media policy.

...

• Learn from others. Be active and see for yourself what's working and what's not. Check NREN Social Media presence Wiki page for ideas.
• You won't be able to monitor entire Social Media space. Plan deploying various tools like netwibes to save you time once your applications will be in production.
• Technology and applications are changing all the time. Instead of training employees for specific applications think it more general terms and give them "How to communicate on Social Media" like courses that will keep value even when you are migrating from e. g. Facebook to Pinterest.

Facebook

Facebook has the highest number of users so it's probably the best "usual suspect" to start with.

1. Create you NREN page profile (don’t use groups since they will be depreciated and don’t create a personal profile for your company since it’s against the FB rules).
2. Add company data, try to “talk to people” don’t just use facts.
3. Use new layout mode with cover photo. We are visual beings and also Social Media is a lot about visual things.
4. Create stilled welcome page.People will "like" your page half as much if they land on stilled welcome page first.
5. Publish as much photos as you can - people will most likely check them out and engage on them.
6. Use the new Timeline feature and create your NREN history a bit more fun.
   
   
7. Like and be liked
8. Create company events, invite people to events
9. Photograph events and post photos from events on your profile
10. Notify your friends about your page and hopefully they will like it (and others will follow them).
11. Activate your work colleagues so they like and post on your profile and activate more users
12. Don’t forget to use it for contests, events and new service launches
13. Monitor insights and see what your public likes and activates on
14. Advertise to friends of your followers

Twitter

1. Make sure everyone twitting for your company learn “twitter language”
2. Create company Twitter profile and customize it. Make sure you state who stands behind company Twitter profile - name the person(s).
3. Build twitter in your every day workflow
4. Start following journalists and people of the same interest
5. Reply to twits of people you would like to follow
6. Whenever possible try to twit breaking news
7. Use twitter for the channel to VIPs
8. Use Twittdeck to manage multiple profiles on one place

9. Use Twittwall on conferences to engage users in conversations with presenters

1. Start deploying your social media and engage
   1. General advices
      1. Breef your employs with Social Media guidelines
      2. Answer all question as soon as possible
      3. Make people feel their opinion matters
      4. If you have nothing to say, don’t say it
   2. Facebook
      1. Create company page profile (don’t use groups since they will be depreciated and don’t create a personal profile for your company since it’s against the FB rules)
      Add company data, try to “talk to people” don’t just use facts
      2. Add as many photos as possible
      3. Create stilled welcome page
      4. Create company events, invite people to events
      5. Photograph events and post photos from events on your profile
      6. Notify your friends about your page and hopefully they will like it (and others will follow them).
      7. Activate your work colleagues so they like and post on your profile and activate more users
      8. Don’t forget to use it for contests, events and new service launches
      9. Monitor insights and see what your public likes and activates on
      10. Advertise to friends of your followers
   3. Twitter
      1. Make sure everyone twitting for your company learn “twitter language”
      2. Create company Twitter profile and customize it. Make sure you state who stands behind company Twitter profile - name the person(s).
      3. Build twitter in your every day workflow
      4. Start following journalists and people of the same interest
      5. Reply to twits of people you would like to follow
      6. Whenever possible try to twit breaking news
      7. Use twitter for the channel to VIPs
      8. Use Twittdeck to manage multiple profiles on one place

      9. Use Twittwall on conferences to engage users in conversations with presenters

   4. LinkedIn
      1. Create corporate page for the sake of brand awareness.
      2. Promote at least a few high end services
      3. Invest more time and effort if you are a regular seeker of employees
   5. Youtube
      1. Customize your channel
      2. Create playlists
      3. Use insights to understand your users
   6. Google+
      1. Not jet so popular but at least register your brand for future use.
   7. Wiki
      1. Make sure information about your NREN is up to date.
      2. Be aware of strict editorial policy and comply to it.
   8. Blogs
   9. Flikr
   10. Pinterest
2. Engage coworkers
   1. Notify of guidelines
   2. motivate
3. Measure success and report back to management
   1. Number of likes and followers.
   2. News dissemination through social media (if possible monitor your CMS for different entry points to your news articles).
   3. Use tools for accessing influence (e. g. klout, peerindex)
   4. With a help of reasonable effort  the Social media will grow all by itself, so It’s a great PR resource for you.