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- Once you create your corporate profile do take time to customize it. It will make all the difference if someone lands on your profile.
- Make sure you state who stands behind company Twitter profile - name the person(s), so users know who they are talking to.
- Twitter users produce a lot of post so make sure you install the desktop or mobile tools. They will help you navigate through the information noise and manage multiple accounts and hash-tags. There are many solutions though for Windows and iOS desktops we would suggest Tweetdeck, and for Android "Tweetdeck" or "Twitter" application.
- Don't forget to set automatic notifications for various events - for instance when somebody mentions you or reposts one of your tweets.
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LinkedIn could be also called the Facebook for professionals.
- Create corporate page for the sake of brand awareness.
- Promote at least a few high end services
- Start deploying your social media and engage
- General advices
- Breef your employs with Social Media guidelines
- Answer all question as soon as possible
- Make people feel their opinion matters
- If you have nothing to say, don’t say it
- Facebook
- Add as many photos as possible
- Like and be liked
- Create company events, invite people to events
- Photograph events and post photos from events on your profile
- Notify your friends about your page and hopefully they will like it (and others will follow them).
- Activate your work colleagues so they like and post on your profile and activate more users
- Don’t forget to use it for contests, events and new service launches
- Monitor insights and see what your public likes and activates on
- Advertise to friends of your followers
- Twitter
- can sonsume a lot of time,
- a lot of information nise
- Make sure everyone twitting for your company learn “twitter language”
- twitwall
- Build twitter in your every day workflow
- Start following journalists and people of the same interest
- Reply to twits of people you would like to follow
- Whenever possible try to twit breaking news
- Use twitter for the channel to VIPs
Use Twittwall on conferences to engage users in conversations with presenters
- LinkedIn
- Create corporate page for the sake of brand awareness. Promote at least a few high end services
- Invest more time and effort if you are a regular seeker of employees
- Youtube
- Customize your channel
- Create playlists
- Use insights to understand your users
- Google+
- Not jet so popular but at least register your brand for future use.
- Wiki
- Make sure information about your NREN is up to date.
- Be aware of strict editorial policy and comply to it.
- Blogs
- Flikr
- General advices
- Engage coworkers
- Notify of guidelines
- motivate
- Measure success and report back to management
- Number of likes and followers.
- News dissemination through social media (if possible monitor your CMS for different entry points to your news articles).
- Use tools for accessing influence (e. g. klout, peerindex)
- With a help of reasonable effort the Social media will grow all by itself, so It’s a great PR resource for you.