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Once you are set on the boat your work really begins.
If you want results it takes your time effort and constant involvement! Here are some general guidelines that will keep you going in the right direction:
- Understand what you are doing. All Social Media applications have their own rules and you have to understand them to use them effectively.
- Invite your work colleagues and technicians to participate in your Social Media channels.
- Make it clear that everyone in the company should be aware of and follow your social media guidelines and policy.
- Answer the questions as soon as possible to maintain you credibility.
- Always make people feel that their opinion matters.
- And most important: If you have nothing to say, don’t say it!
- Add as many photos as possible
- Like and be liked
- Create company events, invite people to events
- Photograph events and post photos from events on your profile
- Notify your friends about your page and hopefully they will like it (and others will follow them).
- Activate your work colleagues so they like and post on your profile and activate more users
- Don’t forget to use it for contests, events and new service launches
- Monitor insights and see what your public likes and activates on
- Advertise to friends of your followers
DonAnd don't forget checking the trends all the time. You could be waisting your precious time on Social Media application that are "so last year"!
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