...

In my opinion Instagram will be the next Social Media application worth spending efforts on.

6. Start producing content and engage coworkers

Once you are set on the boat your work really begins.

And don't forget checking the trends all the time. You could be waisting your precious time on Social Media application that are "so last year"!

1. Start deploying your social media and engage
   1. General advices
      1. Understand what you are doing.
      2. Breef your employs with Social Media guidelines
      3. Answer all question as soon as possible
      4. Make people feel their opinion matters
      5. If you have nothing to say, don’t say it
   2. Facebook
      1. Add as many photos as possible
      2. Like and be liked
      3. Create company events, invite people to events
      4. Photograph events and post photos from events on your profile
      5. Notify your friends about your page and hopefully they will like it (and others will follow them).
      6. Activate your work colleagues so they like and post on your profile and activate more users
      7. Don’t forget to use it for contests, events and new service launches
      8. Monitor insights and see what your public likes and activates on
      9. Advertise to friends of your followers
   3. Twitter
      1. can sonsume a lot of time,
      2. a lot of information nise
      3. Make sure everyone twitting for your company learn “twitter language”
      4. twitwall
      5. Build twitter in your every day workflow
      6. Start following journalists and people of the same interest
      7. Reply to twits of people you would like to follow
      8. Whenever possible try to twit breaking news
      9. Use twitter for the channel to VIPs

      10. Use Twittwall on conferences to engage users in conversations with presenters

   4. LinkedIn
      1. Invest more time and effort if you are a regular seeker of employees
   5. Youtube
      1. Use insights to understand your users
   6. Instagram
   7. flikr
   8. Google+, Pinterest ...
      
      1. Periodicaly check what's going on with it
   9. Wiki
      1. Make sure information about your NREN is up to date.
   10. Blogs
   11. Flikr
   12. Pinterest
2. Engage coworkers
   1. Notify of guidelines
   2. motivate
3. Measure success and report back to management
   1. Number of likes and followers.
   2. News dissemination through social media (if possible monitor your CMS for different entry points to your news articles).
   3. Use tools for accessing influence (e. g. klout, peerindex)
   4. With a help of reasonable effort  the Social media will grow all by itself, so It’s a great PR resource for you.