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- Create you NREN page profile (don’t use groups since they will be depreciated and don’t create a personal profile for your company since it’s against the FB rules).
- Add company data, try to “talk to people” don’t just use facts.
- Use new layout mode with cover photo. We are visual beings and also Social Media is a lot about visual things.
- Create stilled welcome page.People will "like" your page half as much if they land on stilled welcome page first.
- Publish as much photos as you can - people will most likely check them out and engage on them.
- Use the new Timeline feature and create your NREN history a bit more fun.
- Notify your colleagues about the new page and hopefully they will like it (and others will follow them).
Twitter is often called Social Network for intellectuals, so it's quite likely you will be able to reach important journalists and decision makers there. You can set up your profile in minutes and in terms of customization adding a logo and a simple background picture resembling your common design should be no brainer:
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- Understand what you are doing. All Social Media applications have their own rules and you have to understand them to use them effectively.
- Invite your work colleagues and technicians to participate in your Social Media channels.
- Make it clear that everyone in the company should be aware of and follow your social media guidelines and policy.
- Answer the questions as soon as possible to maintain you credibility.
- Always make people feel that their opinion matters.
- And most important: If you have nothing to say, don’t say it!
- Show people you appreciate their time. They will reward it.
- Facebook users love photos and stories. Add as many photos as possible.
- Like and be liked
- Create company NREN events, of Facebook and invite people to eventsparticipate. That's certainly a new channel to reach them.
- Photograph events and post photos from events on your profile
- Notify your friends about your page and hopefully they will like it (and others will follow them).
- Activate your work colleagues so they like and post on your profile and activate more users
- Don’t forget to use it for contests, events and new service launches
- Monitor insights and see what your public likes and activates on
- . It will bring the traffic to your site all by itself.
- When you launch a new service use Facebook to share some extras with your users or give them some previews in advance - they will appreciate it. It's also a good way for getting frank feedback.
- Create contests if you would like to activate your users or gain new ones.
- Advertise to friends of your followers. It's very inexpensive and you can target specific users with little effort.
- Monitor what your users like and repeat it multiple times.Advertise to friends of your followers
Don't forget checking the trends all the time. You could be waisting your precious time on Social Media application that are "so last year"!
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