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• Show people you appreciate their time. They will reward it.
• Facebook users love photos and stories. Add as many photos as possible.
• Create NREN events of Facebook and invite people to participate. That's certainly a new channel to reach them.
• Photograph events and post photos from events on your profile. It will bring the traffic to your site all by itself.
• When you launch a new service use Facebook to share some extras with your users or give them some previews in advance - they will appreciate it. It's also a good way for getting frank feedback.
• Create contests if you would like to activate your users or gain new ones.
• Advertise to friends of your followers. It's very inexpensive and you can target specific users with little effort.
• Monitor what your users like and repeat it multiple times.

 Twitter

• Don't

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1. Understand what you are doing.
2. Breef your employs with Social Media guidelines
3. Answer all question as soon as possible
4. Make people feel their opinion matters
5. If you have nothing to say, don’t say it

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• forget twitter can use a lot of your time if you get involved! Try to build it in your every day work-flow but do be conservative!
• Always twitt in #twitter language, otherwise @community will think you #failed. So learn it before twitting!
• Start following journalists and people of the same interest
• Whenever possible try to twitt breaking news
• Be polite, give credit. If you saw an interesting twitt, don'd twitt it as your own. Use Re-twitt!
• Observe when people you would like to reach hang on Twitter. Twitt your news when they are online.
• Use tools to help you manage the twitts. Do you remember the IRC? Twitter is just like IRC but with fancier interface.
• Reply to twits - engage in conversation.
• To promote your twitter @account, event #hashtag or engage users, use twittwals on events. It will help you display event related twitts in real time on television or an extra projector.

Don't forget checking the trends all the time. You could be waisting your precious time on Social Media application that are "so last year"!

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   1. Twitter
      1. can sonsume a lot of time,
      2. a lot of information nise
      3. Make sure everyone twitting for your company learn “twitter language”
      4. twitwall
      5. Build twitter in your every day workflow
      6. Start following journalists and people of the same interest
      7. Reply to twits of people you would like to follow
      8. Whenever possible try to twit breaking news
      9. Use twitter for the channel to VIPs

      10. Use Twittwall on conferences to engage users in conversations with presenters

   2. LinkedIn
      1. Invest more time and effort if you are a regular seeker of employees
   3. Youtube
      1. Use insights to understand your users
   4. Instagram
   5. flikr
   6. Google+, Pinterest ...
      
      1. Periodicaly check what's going on with it
   7. Wiki
      1. Make sure information about your NREN is up to date.
   8. Blogs
   9. Flikr
   10. Pinterest
2. Engage coworkers
   1. Notify of guidelines
   2. motivate
3. Measure success and report back to management
   1. Number of likes and followers.
   2. News dissemination through social media (if possible monitor your CMS for different entry points to your news articles).
   3. Use tools for accessing influence (e. g. klout, peerindex)
   4. With a help of reasonable effort  the Social media will grow all by itself, so It’s a great PR resource for you.