Author: Domen Božeglav, ARNES, <domen.bozeglav@arnes.si>
Review: Laura Durnford, TERENA, <durnford@terena.org>, Gitte Julin Kudsk, <gitte.kudsk@uni-c.dk>
...
- Keep an eye on all these networks and act accordingly. Make sure you are able to spot emerging applications too.
- If you notice a lot of users has started using Instagram, plan your future efforts into deploying and using this application in the future.
- Though Even if you think some Social Media applications are just toys it's quite possible you just don't know how to use itthem. So explore!
- Youtube
- Use insights to understand your users
- flikr
- Google+, Pinterest ...
- Periodicaly check what's going on with it
- Wiki
- Make sure information about your NREN is up to date.
- Blogs
- Flikr
...
- Notify of guidelines
- motivate
...
7. Measure success and report back to management
Deploying and using Social Media is often quite rewarding since it's very easy to measure the impact of your efforts. Each Social Media application usually has it's own insights tool which will show you when and how users react on your posts. These insights are very useful so make sure you check them frequently and even more important, act on them accordingly.
Though insights will give you the best information you can always:
- Count the number of your followers, likes and retwitts.
- Monitor news dissemination through social media. If
...
- possible monitor your CMS for different entry points to your news articles
...
...
- .
Don't forget to let management know you are doing a good job. Show them insights, show them how your news are spreading, how your influence is spreading. It will be easier for them to grant you new resources if you have something to show. And don't forget to mention: in recession times Social Media takes more of your time and less of organization's money whilst producing very good results when managed in the right way.