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Understand what you are doing. All Social Media applications have their own rules and you have to understand them to use them effectively.
Invite your work colleagues and technicians to participate in your Social Media channels.
Make it clear that everyone in the company should be aware of and follow your social media guidelines and policy.
Answer the questions as soon as possible to maintain you credibility.
Always make people feel that their opinion matters.
And most important: If you have nothing to say, don’t say it!
Don't forget checking the trends all the time. You could be waisting your precious time on Social Media application that are "so last year"!

Show people you appreciate their time. They will reward it.
Facebook users love photos and stories. Add as many photos as possible.
Create NREN events of Facebook and invite people to participate. That's certainly a new channel to reach them.
Photograph events and post photos from events on your profile. It will bring the traffic to your site all by itself.
When you launch a new service use Facebook to share some extras with your users or give them some previews in advance - they will appreciate it. It's also a good way for getting frank feedback.
Create contests if you would like to activate your users or gain new ones.
Advertise to friends of your followers. It's very inexpensive and you can target specific users with little effort.
Monitor what your users like and repeat it multiple times.

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Don't forget twitter can use a lot of your time if you get involved! Try to build it in your every day work-flow but do be conservative!
Always twitt in #twitter language, otherwise @community will think you #failed. So learn it before twitting!
Start following journalists and people of the same interest
Whenever possible try to twitt breaking news
Be polite, give credit. If you saw an interesting twitt, don'd twitt it as your own. Use Re-twitt!
Observe when people you would like to reach hang on Twitter. Twitt your news when they are online.
Use tools to help you manage the twitts. Do you remember the IRC? Twitter is just like IRC but with fancier interface.
Reply to twits - engage in conversation.
To promote your twitter @account, event #hashtag or engage users, use twittwals on events. It will help you display event related twitts in real time on television or an extra projector.

Don't forget checking the trends all the time. You could be waisting your precious time on Social Media application that are "so last year"!

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If you are in the search of new employees, make sure your job billboard on LinkeIn is up to date.
Engage in conversations in professional groups to let them know you are here.

Keep an eye on the comments on movies you published. It's possible you'll have to give additional information or catch a chance to get a new user.

Just make sure the information on the Wikipedia is up to date and accurate, "Wikipedia caretakers" will take care for all the rest.

Keep an eye on all these networks and act accordingly. Make sure you are able to spot emerging applications too.
If you notice a lot of users has started using Instagram, plan your future efforts into deploying and using this application in the future.
Though you think some applications are just toys it's quite possible you just don't know how to use it. So explore!

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1. Youtube
  1. Use insights to understand your users
2. Instagram
3. flikr
4. Google+, Pinterest ...
  1. Periodicaly check what's going on with it
5. Wiki
  1. Make sure information about your NREN is up to date.
6. Blogs
7. Flikr
8. Pinterest
Engage coworkers
1. Notify of guidelines
2. motivate
Measure success and report back to management
1. Number of likes and followers.
2. News dissemination through social media (if possible monitor your CMS for different entry points to your news articles).
3. Use tools for accessing influence (e. g. klout, peerindex)
4. With a help of reasonable effort the Social media will grow all by itself, so It’s a great PR resource for you.

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