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- Learn from others. Be active and see for yourself what's working and what's not. Check the NREN Social Media presence Wiki page for ideas.
- You won't be able to monitor the entire Social Media space. Plan deploying various tools such as netvibes to save you time once your applications are in production.
- Technology and applications are changing all the time. Instead of training employees for specific applications, think in more general terms and give them "How to communicate on Social Media" training that will still be of value even when you are migrating from e.g. Facebook to Pinterest.
- If you have very limited resources, you won't likely have a chance to be innovative with your Social Media usage. Learn from others if the knowledge is available - e.g. Do's and Don'ts of Social Media.
- Don't forget to include your NREN Security policy issues while deploying your Social Media. Check out a list of hints. and 5 Social Media security hints video.
Facebook has the highest number of users so it's probably the best "usual suspect" to start with.
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