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- How to Introduce Social Media to Your Business: when to and when not to expand your channels to Social Media
- Develop a Social Media Strategy in 7 Steps: how not to loose focus when deploying Social Media
- Understanding the Experience of Social Network Sites: don't just follow others. Understand what you are doing in WHY you are doing it.
2. Decide which
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Social Media you are going to adapt
The Social Media space is changing as we speak - some applications cease to exist and some new emerge all the time. Though we are aware of some serious players that won't vanish through the night (e. g. Facebook, Twitter, LinkedIn, Youtube ...). If you want to maintain the focus and momentum we suggest you decide on Social Media applications you are going to adopt.
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For details an live examples check the NREN Social Media presence wiki page, where you can explore how NRENs have set their Social Media presence. It's best if you start with one Social Media application and once adopted move to others.
If you can't decide on which Social Media to adopt additional hints can be found at:
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- Understand what you are doing. All Social Media applications have their own rules and you have to understand them to use them effectively.
- Invite your work colleagues and technicians to participate in your Social Media channels.
- Make it clear that everyone in the company should be aware of and follow your social media guidelines and policy.
- Answer the questions as soon as possible to maintain you credibility.
- Always make people feel that their opinion matters.
- And most important: If you have nothing to say, don’t say it!
- Use natural language, so you reduce the distance between you and users.
- Don't try to moderate Social Media. You should rather guide the debate, check out Guidelines on how to react on Social Media posts.
- Don't forget checking the trends all the time. You could be waisting your precious time on Social Media application that are "so last year"!
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