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• How to Introduce Social Media to Your Business: when to and when not to expand your channels to Social Media
• Develop a Social Media Strategy in 7 Steps: how not to loose focus when deploying Social Media

2. Decide

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which social media you are going to adapt

The Social Media space is changing as we speak - some applications cease to exist and some new emerge all the time. Though we are aware of some serious players that won't vanish through the night (e. g. Facebook, Twitter, LinkedIn, Youtube ...). If you want to maintain the focus and momentum we suggest you decide on Social Media applications you are going to adopt.

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1. Create you NREN page profile (don’t use groups since they will be depreciated and don’t create a personal profile for your company since it’s against the FB rules).
2. Add company data, try to “talk to people” don’t just use facts.
3. Use new layout mode with cover photo. We are visual beings and also Social Media is a lot about visual things. 
4. Publish as much photos as you can - people will most likely check them out and engage on them.
5. Use the new Timeline feature and create your NREN history a bit more fun.
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6. Notify your colleagues about the new page and hopefully they will like it (and others will follow them).

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1. When creating your channel think about the namecarefully since it will tend to (or not) pop up at the searches.
2. Add the info about the channel. Careful use of words applies in this case too.
3. Creating a customized, NREN branded background and slight channelcustomization is trivial
4. Select featured channels and upload so many videos that the channel at least looks fool if you blindly land on it.

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Wikipedia

The Wikipedia page about your NREN is probably already online and it was created by Wikipedia enthusiast. In any case you will have to be careful when editing or adding the information since local Wikipedia users look after ther Wikipedia spaces passionately.

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• Understand what you are doing. All Social Media applications have their own rules and you have to understand them to use them effectively.
• Invite your work colleagues and technicians to participate in your Social Media channels.
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• Make it clear that everyone in the company should be aware of and follow your social media guidelines and policy.
• Answer the questions as soon as possible to maintain you credibility.
• Always make people feel that their opinion matters.
• And most important: If you have nothing to say, don’t say it!
• Don't forget checking the trends all the time. You could be waisting your precious time on Social Media application that are "so last year"!

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• Count the number of your followers, likes and retwitts.
• Monitor news dissemination through social media. If possible monitor your CMS for different entry points to your news articles.
• Use tools for accessing influence (e. g. klout, peerindex).

Don't forget to let management know you are doing a good job. Show them insights, show them how your news are spreading, how your influence is spreading. It will be easier for them to grant you new resources if you have something to show. And don't forget to mention: in recession times Social Media takes more of your time and less of organization's money whilst producing very good results when managed in the right way.