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The document was created by TF-CPR but all TERENA employees are kindly invited to contribute to the subsections of the document. It's also constant work in progress so expect updates as Social Media matures.
1. Answer the question “Why do your NREN need social media
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- How to Introduce Social Media to Your Business: when to and when not to expand your channels to Social Media
- Develop a Social Media Strategy in 7 Steps: how not to loose focus when deploying Social Media
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2. Decide on which social media you are going to adapt
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- Once you create your corporate profile do take time to customize it. It will make all the difference if someone lands on your profile.
- Make sure you state who stands behind company Twitter profile - name the person(s), so users know who they are talking to.
- Twitter users produce a lot of post so make sure you install the desktop or mobile tools. They will help you navigate through the information noise and manage multiple accounts and hash-tags. There are many solutions though for Windows and iOS desktops we would suggest Tweetdeck, and for Android "Tweetdeck" or "Twitter" application.
- Don't forget to set automatic notifications for various events - for instance when somebody mentions you or reposts one of your tweets.
LinkedIn could also be called the Facebook for professionals. Especially professionals from technical fields are present and try to "connect" on LinkedIn. In my experience a vast number of NREN employees is already present on LinkedIn though the activity rarely exceeds the linking with others. Company LinkedIn profile is also good for raising brand awareness.
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