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- Collect useful theoretical studies that we can all benefit from (11. 3. 2011)
- Collect NREN social media cases (18. 3. 2011) - (21-25. 3. 2011 joint video conference)
- Create general Social media strategy for NREN - facilitated by VC discussion if necessary
- Create detailed strategy for each social media - FB, Twitter, Linkedin, Youtube ... - facilitated by VC discussion if necessary
- Start working, share what works and what doesn't work as we progress
Social Media in theory
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General
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- How to Introduce Social Media to Your Business (when/how to and when not to expand your promotion to Social Media - 3min reading, MUST)
- How To Develop a Business-Aligned Social Media & Social Networking Strategy (General theoretical approach - useful for convincing top management - 15min reading, optional)
- Understanding the Experience of Social Network Sites (Helps understand WHY people use social networks - good reading for Social media haters - 8min reading, optinal)
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- 9 Ways to Make Your Facebook Pages Red Hot (profit business related, but some aspect suitable for NRENs - 3 min reading, optional)
NREN Social Media Cases
CARNET (how do you differentiate from web)
- Offical FB page (520 followers)
- School portal on FB (311 followers)
- Users conference on FB (187 followers)
- Wiki (eng, cro)
NORDUNET
- Offical FB page (23 followers)
- Offical Twitter page (32 followers)
- Nordunet conference (24 followers)
SUNET
- Get satisfactory (custom social like app)
ARNES
- Unofficial FB page (73 folowers)
- Offical si.cert FB page (217 followers)
- Offical registry.si FB page (139 followers)
TERENA
- Unofficial FB page (73 folowers)
Approaches we like most
- Sports Tracker - community around Nokia application from Finland (13500 folowers, couple of hundreds active)
- Pepsi -community around soft dring (3MIO followers)
General social media strategy for NREN
Sort/group in future
- Post updates on consistent basis
How (check Denis McDonald for details)
- Describe organisational goals (3-5) e.g. improve communications, help, increase the number of ...
- Describe social media initiatives: e.g. create Facebook page, establish blog, create a network of experts ... For each don't forget to define:
- Determine cost (HR, €)
- Benefits
- Priority
- Impacted Groups
- Schedule
- Relationship to existing processes
- Anticipated Acceptance
- If possible: convert internal users from competing platforms, define ownership and responsibilities, identify hidden opposition inside organisation
Navigate space
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