...
Let's start discussing! The TERENA NREN community - not just PR people - have something to say about social media. Goto discussion area: "Do user communities in education and research really want to engage with NRENs using social media? If not, should we try anyway? How?!?!"
- Collect useful theoretical studies that we can all benefit from (24. 3. 2011)
- Collect NREN social media "use cases" (24. 3. 2011)
- Joint video conference (suggest our Adobe Connect) to review findings and decide on next steps, if any (28-31. 3. 2011). Please vote for desired date and time on Foodle: https://ds.aai.arnes.si/foodle/foodle.php?id=sx1q1abs
- Market analysis of social network platforms and their developments
- Create general Social media policy for NRENs - facilitated by VC discussion if necessary, get management buy-in / involved
- Create general Social media strategy for NRENs - facilitated by VC discussion if necessary
- Create strategy for each social media - FB, Twitter, Linkedin, Youtube ... (including security, privacy issues ...) - facilitated by VC discussion if necessary
- Start working, share what works and what doesn't work as we progressBest practice sharing on all aspects of social network use - branding, engagement, stratagies, employee frameworks etc
2. Social Media in theory
...
- Sports Tracker - community around Nokia application from Finland (13500 followers, couple of hundreds active)
- Pepsi -community around soft dring (3MIO followers)
- Cisco Networking academy - community of networking student (177,139 followers)
- StackOverflow - Mostly computer programming community, ability to ask questions and receive answers rated by the community / crowdsourcing (24,754 users)
...
6. General social media strategy for NREN
Sort/group in future
- Post updates on consistent basis
...