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Let's start discussing! The TERENA NREN community - not just PR people - have something to say about social media. Goto discussion area: "Do user communities in education and research really want to engage with NRENs using social media? If not, should we try anyway? How?!?!"
- Collect useful theoretical studies that we can all benefit from (24. 3. 2011)
- Collect NREN social media "use cases" (24. 3. 2011)
- Joint video conference (suggest our Adobe Connect) to review findings and decide on next steps, if any (28-31. 3. 2011). Please vote for desired date and time on Foodle: https://ds.aai.arnes.si/foodle/foodle.php?id=sx1q1abs
- Create general Social media policy for NRENs - facilitated by VC discussion if necessary, get management buy-in / involved
- Create general Social media strategy for NREN NRENs - facilitated by VC discussion if necessary
- Create strategy for each social media - FB, Twitter, Linkedin, Youtube ... - facilitated by VC discussion if necessary
- Start working, share what works and what doesn't work as we progress
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- How to Introduce Social Media to Your Business (when/how to and when not to expand your promotion to Social Media - 3min reading, MUST)
- Develop a Social Media Strategy in 7 Steps (usefully advices how not to loose focus - 4min reading, don't forget to check the slides, MUST)
- How To Develop a Business-Aligned Social Media & Social Networking Strategy (General theoretical approach - useful for convincing top management - 15min reading, optional)
- Understanding the Experience of Social Network Sites (Helps understand WHY people use social networks - good reading for Social media haters - 8min reading, optinal)
- Advice that (Useful social media resources and training.)
- 9 Ways to Make Your Facebook Pages Red Hot (profit business related, but some aspect suitable for NRENs - 3 min reading, optional)
- Involver (applications to integrate to your FB page: Twitter, Youtube...etc)
3. NREN Social Media "Use Cases"
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- Unofficial FB page (73 folowers)
- Offical si.cert FB page (217 followers)
- Offical registry.si FB page (139 followers)
TERENA
- Unofficial FB page
- Twitter page
- Youtube channel
- LinkedIn group
- Wordpress page
- TNC2010 coverage page (This is a mashup page.)
Approaches we like most
- Sports Tracker - community around Nokia application from Finland (13500 folowers, couple of hundreds active)
- Pepsi -community around soft dring (3MIO followers)
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