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- How to Introduce Social Media to Your Business (when/how to and when not to expand your promotion to Social Media - 3min reading, MUST)
- Develop a Social Media Strategy in 7 Steps (usefully advices how not to loose focus - 4min reading, don't forget to check the slides, MUST)
- How To Develop a Business-Aligned Social Media & Social Networking Strategy (General theoretical approach - useful for convincing top management - 15min reading, optional)
- Understanding the Experience of Social Network Sites (Helps understand WHY people use social networks - good reading for Social media haters - 8min reading, optinal)
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