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- How to Introduce Social Media to Your Business: when to and when not to expand your channels to Social Media
- Develop a Social Media Strategy in 7 Steps: how not to lose focus when deploying Social Media
- Understanding the Experience of Social Network Sites: don't just follow others. Understand what you are doing and WHY you are doing it.
2. Decide which Social Media you are going to
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adopt
The Social Media space is changing as we speak - some applications cease to exist and some new ones are emerging all the time - although we are aware of some serious players that won't vanish overnight (e.g. Facebook, Twitter, LinkedIn, Youtube ...). If you want to maintain focus and momentum we suggest you decide on WHICH Social Media applications you are going to adopt.
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