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With Social Media in place at some stage you will definitely need management support, so now is the best time to get their consent for the project. Try to incorporate Social Media into company culture. Since the management is on your side now it's an excellent opportunity to push forward a Company Social Media policy.
Check out for ideas or adapt exemplary TERENA coordinate NREN Social Media Guidelines-link (Laura). Though some NGOs are often keen on creating very long polices, we suggest you take the UK Govermnment Social Media guidance for civil servants as an example:
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