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This space was created by TF-CPR, but is open to all TERENA Wiki users for comment and contribution. |
Content
- Social media in theory
- NREN Social Media "Use Cases"
- Market analysis of social network platforms and their developments
- General social media policy for NREN
- General social media strategy for NREN
Plan for now
Let's start discussing! The TERENA NREN community - not just PR people - have something to say about social media. Goto discussion area: "Do user communities in education and research really want to engage with NRENs using social media? If not, should we try anyway? How?!?!"
- Collect useful theoretical studies that we can all benefit from (24. 3. 2011)
- Collect NREN social media "use cases" (24. 3. 2011)
- Joint video conference (minutes from the meeting) to review findings and decide on next steps, if any: 29. 3. 2011 (mind the wrong conference date posted prior) at 14.00 to 15.00 CET: https://vox.arnes.si/domen (Adobe Connect)
- Market analysis of social network platforms and their developments (24. 3. 2011)
- Create general Social media policy for NRENs - facilitated by VC discussion if necessary, get management buy-in / involved
- Create general Social media strategy for NRENs - facilitated by VC discussion if necessary
- Create strategy for each social media - FB, Twitter, Linkedin, Youtube ... (including security, privacy issues ...) - facilitated by VC discussion if necessary
- Best practice sharing on all aspects of social network use - branding, engagement, stratagies, employee frameworks etc
2. Social Media in theory
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General
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- How to Introduce Social Media to Your Business (when/how to and when not to expand your promotion to Social Media - 3min reading, MUST)
- Develop a Social Media Strategy in 7 Steps (usefully advices how not to loose focus - 4min reading, don't forget to check the slides, MUST)
- Social Networks Overview: Current Trends and Research Challenges (General overview of social networks, app 1h reading, great introduction to social networks)
- How To Develop a Business-Aligned Social Media & Social Networking Strategy (General theoretical approach - useful for convincing top management - 15min reading, optional)
- Understanding the Experience of Social Network Sites (Helps understand WHY people use social networks - good reading for Social media haters - 8min reading, optional)
- Advice that (Useful social media resources and training.)
- VIRTUAL WORLDS - Immersive Online Platforms for Collaboration, Creativity, and Learning (OCDE study, focusing on virtual worlds like second life, etc, app. 2h reading, optional)
- Mashable - short articles regarding social networks (quantity before quality)
- Social media Examiner - use cases, many from know authors. Concrete - how to do something that works
- Social media today - thorough social media articles and huge know how base
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- 9 Ways to Make Your Facebook Pages Red Hot (profit business related, but some aspect suitable for NRENs - 3 min reading, optional)
- Involver (applications to integrate to your FB page: Twitter, Youtube...etc)
- All Facebook - unofficial Facebook know how with various articles
- Facebook pages - offical Facebook cookbook
3. NREN Social Media "Use Cases"
CARNET (how do you differentiate from web)
- Offical FB page (520 followers)
- School portal on FB (311 followers)
- Users conference on FB (187 followers)
- Wiki (eng, cro)
NORDUNET
- Offical FB page (23 followers)
- Offical Twitter page (32 followers)
- Nordunet conference (24 followers)
HEAnet
- Official Twitter page (64 followers)
- Official Twitter Page (technical) (36 followers)
- HEAnet Conference
- Unofficial Linked-In page
SUNET
- Get satisfactory (custom social like app)
ARNES
- Unofficial FB page (73 folowers)
- Offical si.cert FB page (217 followers)
- Offical registry.si FB page (139 followers)
TERENA
- Unofficial FB page
- Twitter page
- Youtube channel
- LinkedIn group
- Wordpress page
- TNC2010 coverage page (This is a mashup page.)
SURFnet
On corporate level
- Twitterpage (>800 followers)
- Many projects have there own (wordpress)blogs or LinkedIn communities
By SURF
- for example: SURFshare (community on Linkedin, owned by SURF)
RedIRIS
- We have a group of RedIRIS in Facebook (67 members) and we are preparing an Official FB page.
- Linkedin group
- Twitterpage of Eduroam
- eduroamES blog
- Middleware blog
- IRIS-SARA blog
- Link services with social networks - portal for academic multimedia content ARCA
Approaches we like most
- Sports Tracker - community around Nokia application from Finland (13500 followers, couple of hundreds active)
- Pepsi -community around soft dring (3MIO followers)
- Cisco Networking academy - community of networking student (177,139 followers)
- StackOverflow - Mostly computer programming community, ability to ask questions and receive answers rated by the community / crowdsourcing (24,754 users)
5. Market analysis of social network platforms and their developments
Present popular social networks (1. 3. 2011):
Name | URL | Description | Users |
www.facebook.com | general | 600 million | |
twitter.com | General, Micro-blogging | 190 million | |
www.linkedin.com | Business and professional networking | 90 million | |
flickr | www.flickr.com | photo sharing, commenting, worldwide | 35 million |
myspace | www.myspace.com | general | 50 million |
hi5 | hi5.com | General. Popular in India, Mongolia, Thailand, Romania, Portugal and Latin America. | 80 million |
Vkontakte | vkontakte.ru | Social Network for Russian-speaking world | 135 million |
Orkut | www.orkut.com | General, Popular in India and Brazil | 100 million |
Mixi | mixi.jp | Japanese | 25 million |
Odnoklassniki | www.odnoklassniki.ru | Connect with old classmates. Popular in Russia and former Soviet republics | 45 million |
Tagged | www.tagged.com | general | 100 million |
Kaixin001 | www.kaixin001.com | General, In Simplified Chinese, caters for mainland China users | 50 million |
SkyRock | www.skyrock.com | Social Network in French-speaking world | 25 million |
deviantART | www.deviantart.com | Art community | 15 million |
netlog | www.netlog.be | General. Popular in Europe, Turkey, the Arab World and Canada's Québec province | 70 million |
- Rian's World map of social networks (March, 2011)
- Social bakers - various statistics regarding social networks
- Nice Blog article on How Social Media is Transforming Government
Future of social networks (2012+?)
Name | URL | Description | Users |
Diaspora | SN with based upon rich user privacy options ("open facebook") :) | Alpha |
6. General social media policy for NREN
Some examples:
- http://www.esecurityplanet.com/views/article.php/3877481/How-To-Set-Social-Networking-Policies-for-Employees.htm (great introduction)
- http://www.compliancebuilding.com/about/publications/social-media-policies/ (list of 100+ policies)
- Red Cross International (great policy)
7. General social media strategy for NREN
Sort/group in future
- Post updates on consistent basis
Concernes
- Publish photos of staff? Only serious photos?
- How personal to go while building community? E.g. should we invite our users to join our running group?
How (check Denis McDonald for details)
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- Determine cost (HR, €)
- Benefits
- Priority
- Impacted Groups
- Schedule
- Relationship to existing processes
- Anticipated Acceptance
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