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- Deployment takes time. It can take from a single day to even a month or more if you want to exploit the full potential of applications (e.g. Facebook games, apps ...)
- Social Media constantly evolves so you will likely have to invest some more time as new features are available
- Content publishing on Social Media is trivial but you will have to "fine tune" your content to get better results. Avoid the use of RSS re-feeds on Social Media at all costs (WHY??).
- You'll have to take time to monitor what's going on and potentially answer additional questions from users, though tools that make that easier for you are freely available on the Internet (e.g. netvibes)
- Eventually you'll probably have to face "difficult users". Such appearances are rare but can take a lot of time and effort to solve.
- If possible have a person responsible for looking after Social Media in your team ...
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