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- Understand what you are doing. All Social Media applications have their own rules and you have to understand them to use them effectively.
- Invite your work colleagues and technicians to participate in your Social Media channels. If necessary, provide internal or external Social Media training.
- Make it clear that everyone in the company should be aware of and follow your Social Media guidelines and policy.
- Identify Social Media enthusiasts inside your NREN and actively encourage them.
- Answer questions as soon as possible to maintain you credibility.
- Think about content in advance. Execute your plan with the help of Social Media Conversation Calendar.
- Time your posting for maximum impact. Check out The best and worst time to post info-graphic.
- Always make people feel that their opinion matters.
- And most important: If you have nothing to say, don’t say it!
- Use natural language, so you reduce the distance between you and users.
- Don't try to moderate Social Media. You should rather guide the debate, check out Guidelines on how to react to Social Media posts.
- Don't forget checking the trends all the time. You could be wasting your precious time on Social Media applications that are "so last year"!
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