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Andrew: has clear split as spends no time online on personal basis

Brian, HEAnet: You can no longer ignore social media. Must have a strategy.

Magnus: The next generation of users have a different way of consuming information - blogs are great way of updating on projects etc. Readers will consume what they want to consume.

Laura: Is it easier to post technical information in a SMNR format?

FCCN: worked on strategy, but decided lack of resource said they would not do that. however have since started sending out technical information via twitter. Are other NRENs doing this?

CANARIE: they use it as a rich communicaton channel, and use it to start conversations and drive people to blogs, other material. They use their audience to help drive through change/opinion.