Domen talk
ARNES video: SAfe on the Internet USe case by CERT - their awareness campaign on Facebook.
Facebook seen as source of risk and threats but after a year say it's an ally. Targeted adults 25-45 ish because use online banking and SM. 3 posts per day
Take advatage of Facebook features: set up custom tabs such as online risks, report a scam, safety news, are you a web detective - lok for real life scams and compete for prizes.
Use timeline to landamrk milstones in network security
FB page increase traffic to web = no. 1 referral, more efficiant way of getting info than e.g. web banners, allows promotion of other channels. and connect wit other organisations in the field.
4713 followers can share news with their public. This is the true potential o SM