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CANARIE: they use it as a rich communicaton channel, and use it to start conversations and drive people to blogs, other material. They use their audience to help drive through change/opinion.
Laura: are we putting too much emphasis on social media? would training on how to use socme be useful to technical staff?
Cathrin: how do NREN directors experience techies tweeting in the NREN environment? Do PRs not like techies doing their job?
Brian: HEAnet employed comms manager to boost awareness. Can't be too formal about communications, but a slight relaxation is necessary. Don't get too worried about engineers tweeting. Employees should be trusted to be sensible without saying the wrong thing. They are trusted to do other things, why not trusted to tweet/blog.
?: Social media is happening without policy and/or guidance. We should focus on audience
CANARIE: avoid too much marketing filter - otherwise people
Laura: can we have concrete decisions
Should we bring training in for technical people?
Magnus: we should not have any guidelines
Cathrin – we do need guidelines, stay in areas, stay out so as to encourage involvement
RIPE NCC: strategy crafted through workshops involving rep from each department. Tweet PR stuff, vacancies, share knowledge. also valuable for learning/training. they ask for feedback on training material. Would not imagine receiving information any other way. If conversations get going on socme, perhaps they should move it to another platform (f2f, email etc. Obviously be careful what you say, just as you would if you went to the bar and started talking to people.
Andrew: given lots of responsibility, but there is a safety net.
Brian, Andrew, Cathrin, Robin, Marcus and somebody from xxx (Dr Karagiannis Fotis) - all happy to take part in producing guidelines which will be offered to community.
Laura and Domen reminded of wiki and materials available there.