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- Create your company page profile (don’t use groups since they will be depreciated and don’t create a personal profile for your company since it’s against the FB rules).
- Add company data, try to “talk to people” don’t just use facts.
- Use the new layout mode with a cover photo. We are visual beings and also Social Media is a very visual medium. Check article on Visual elements of FB page and , FB sizes and dimensions cheat sheet and offical FB dimensions guide to achieve perfect visualization of your profile.
- Publish as many photos as you can - people will most likely check them out and engage through them.
- Use the new Timeline feature and create your NREN history.
- Notify your colleagues about the new page and hopefully they will like it (and others will follow them).
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- Once you create your corporate profile do take time to customise it. It will make all the difference if someone lands on your profile.
- Make sure you state who stands behind the company Twitter profile - name the person(s), so users know who they are talking to.
- Twitter users produce a lot of post so make sure you install the desktop or mobile tools. They will help you navigate through the information noise and manage multiple accounts and hash-tags. There are many solutions though for Windows and iOS desktops - we suggest Tweetdeck, and for Android "Tweetdeck" or "Twitter" application.
- Don't forget to set automatic notifications for various events - for instance when somebody mentions you or re-posts one of your tweets.
- Since tweeting is so dynamic, make sure you stay connected to emerging trends on Twitter: Twitip.
- Make sure to use the new profile options for images: http://mashable.com/2014/04/08/twitters-new-profiles-what-you-need-to-know/
LinkedIn could also be called the Facebook for professionals. Especially professionals from technical fields are present and try to "connect" on LinkedIn. A vast number of NREN employees are already present on LinkedIn though the activity rarely exceeds linking with others. A company LinkedIn profile is also good for raising brand awareness.
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