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TRAINING AS AN NREN PRODUCT AND/OR MARKETING TOOL - PART 1

Offering training is a way that some NRENs make themselves known to new audiences, raise awareness of what an NREN is, or increase visibility of the NREN brand. Training can also support products that are offered and expand the uptake of

service offerings. But

training is also a product or service in its own right, needing a place in the NREN strategy and in the marketing communications support activities. 

This joint session between SIG-Marcomms and SIG-MSP will

include:

• Mentimeter interactive survey
• Brief 'lightning talk' examples from different NREN perspectives:
  • How and why AARNet has been evolving and increasing its training activities
  • Jisc's training portfolio and business model
  • Why training does not (currently) fit in CANARIE's strategic plan for services and marketing communications
  • YOUR EXAMPLE HERE?
• Breakout discussion of key questions relating to:

  • Training as a product / service

• • Training as a marketing tool

• • Training as

• • an element in NREN business and marcomms strategies - why some do / don't

  • Is there a need for more community sharing in this area

• • ?

TRAINING AS AN NREN PRODUCT AND/OR MARKETING TOOL

- PART 2

Feedback from the breakout discussion groups

& concluding whole group discussion