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Day 1

JOINT MEETING WITH SIG-MSP

21 March 2022 
11:50-12:00

ARRIVAL!

Troubleshooting connections & 'virtual coffee break' together



12:00-12:05WELCOMELonneke Walk (SURF - Chair of SIG-Marcomms) & Martin Bech (DeiC -  Chair of SIG-MSP)
12:05-13:15

TRAINING AS AN NREN PRODUCT AND/OR MARKETING TOOL - PART 1

Offering training is a way that some NRENs make themselves known to new audiences, raise awareness of what an NREN is, or increase visibility of the NREN brand. Training can also support products that are offered and expand the uptake of service offerings. But training is also a product or service in its own right, needing a place in the NREN strategy and in the marketing communications support activities. 

This joint session between SIG-Marcomms and SIG-MSP will include:

  • Mentimeter interactive survey
  • Brief 'lightning talk' examples from different NREN perspectives:
    • How and why AARNet has been evolving and increasing its training activities
    • Jisc's training portfolio and business model
    • Why training does not (currently) fit in CANARIE's strategic plan for services and marketing communications
    • GLAD - what's in it for the NRENs?
    • YOUR EXAMPLE HERE?
  • Breakout discussion of key questions relating to:
    • Training as a product / service

    • Training as a marketing tool

    • Training as an element in NREN business and marcomms strategies - why some do / don't

    • Is there a need for more community sharing in this area?

SESSION CHAIRS (TBC):
Kathryn Anthonisen (CANARIE) & Mark Tysom (Jisc)




Jane Gifford (AARnet - SIG-Marcomms)
TBC Mark Tysom (Jisc - SIG-MSP)
Kathryn Anthonisen (CANARIE)
Sarah Hughes (GLAD, GÉANT Learning and Development)
YOUR NAME HERE?





13:15-13:25BREAK

13:25-14:00

TRAINING AS AN NREN PRODUCT AND/OR MARKETING TOOL - PART 2

Feedback from the breakout discussion groups & concluding whole group discussion

SESSION CHAIRS (TBC):
Kathryn Anthonisen (CANARIE) & Mark Tysom (Jisc)


14:00-14:25

JOINT MEETING LIGHTNING TALKS

5-minute updates of interest to both MSP and Marcomms participants - preferably presented by both representatives within an NREN

  • YOUR UPDATE HERE?



YOUR NAME HERE?


14:25-14:30Meeting feedback survey
ALL
14:30-14:35 Day wrap up - until tomorrow for SIG-Marcomms!
Lonneke Walk & Martin Bech

DAY 2

SIG-Marcomms meeting

22 March 2022

TIME

WHATWHOSLIDES
11:50-12:00

ARRIVAL!

Troubleshooting connections & 'virtual coffee break' together



12:00-12:05WELCOMELonneke Walk (SURF - Chair of SIG-Marcomms)
12:05-13:15

LIGHTNING TALK UPDATES

  • Women in STEM 2022 campaign
  • AfricaConnect3 Twitter Photo Contest
  • YOUR UPDATE HERE!


Silvia Fiore (GÉANT)
AC3 Comms team
YOUR NAME HERE!


13:15-13:30BREAK

13:30-14:20

DATA DASHBOARDS

Do you gather statistical data from your social media channels? How? What do you do with the data? Have you ever changed your marketing communications strategy as a result of data you’ve seen? What discipline do you have around gathering data, setting goals and using the data?

This session will include:

  • Practical example how to construct a searchable social media dashboard, including 'templates' and practical guidelines (GÉANT)
    • YOUR EXAMPLE HERE?
  • DISCUSSION





Leonardo Marino (GÉANT)


YOUR NAME HERE!


14:20-14:25Meeting feedback survey
ALL
14:25-14:30Meeting wrap up - next meetings, Goodbye!
Lonneke Walk (SURF)

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