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Wake-up game

How is your marcomms team structured? 

• Discussion

COFFEE BREAK

Branding

• RESTENA's rebranding (Christine Glaser, RESTENA)
• Belnet's employer branding (Davina Luyten, Belnet)
• YOUR EXAMPLE HERE! (max 7 minutes)
• Discussion

Topic examples: creating a strong brand, rebranding (before vs after), HR recruitment campaigns, employer branding.