Page History

Wake-up game

How is your marcomms team structured?  - chaired by Laetitia Lagneau

• Discussion

COFFEE BREAK

Branding - chaired by Lonneke Walk

• From RESTENA 's rebranding to Restena (Christine Glaser, RESTENARestena)
• Belnet's employer branding (Davina Luyten, Belnet)
• HEAnet's rebranding project (Barbara Carroll, HEAnet)
• YOUR EXAMPLE HERE! (max 7 minutes)
• Discussion

Topic examples: creating a strong brand, rebranding (before vs after), HR recruitment campaigns, employer branding.