Page History

Wake-up game

How is your marcomms team structured?  - chaired by Laetitia Lagneau (hybrid)

• Discussion

COFFEE BREAK

Branding - chaired by Lonneke Walk (hybrid)

• From RESTENA to Restena (Christine Glaser, Restena)
• Belnet's employer branding (Davina Luyten, Belnet)
• HEAnet's rebranding project (Barbara Carroll, HEAnet)YOUR EXAMPLE HERE! (max 7 minutes
• Branding strategy of EOSC in Georgia (Tamara Gvenetadze, GRENA)
• Discussion

Topic examples: creating a strong brand, rebranding (before vs after), HR recruitment campaigns, employer branding.