...
- Lack of delivering attractive service
- Lack of advertise the workflow of service.
- Ineffective Marketing of Extended Identity Services: Despite the technological advancements, our community might struggle to effectively market the benefits and capabilities of the extended identity services to relevant stakeholders. If the benefits and capabilities of the extended identity services are not adequately communicated, other parties may perceive them as less trustworthy or less suitable for their needs. This lack of trust could prevent broader adoption of the services and hinder collaboration between the research and education sector and other sectors, ultimately impeding the overall success of the initiative.
- Fill a supply/demand gap takes long time
- Identity programs often need to fill a supply/demand gap in a marketplace, needing to persuade both users and service providers to join their identity ecosystem, rather than use existing or alternative services. This can be true whether the service is centralized, federated, or completely decentralized.
This means that often, digital identity services take much longer to scale than originally planned. Without sufficiently attractive and useful services onboard, the case for signing up may not be clear to citizens, and without sufficient volumes of verified users, service teams may not see the value in the identity service, and may wait for growth. Without sufficient uptake, for new services, the work required to make services truly self-service based on the trust in the identity, can be harder to justify. [9]
- Identity programs often need to fill a supply/demand gap in a marketplace, needing to persuade both users and service providers to join their identity ecosystem, rather than use existing or alternative services. This can be true whether the service is centralized, federated, or completely decentralized.
...