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Key Exploitable Result

A Key Exploitable Result (KER) is a project result or a group of similar project results with particularly high exploitation potential, i.e. use and benefits from something often for commercial purposes, public policymaking, or further research. 

KER Ambassadors (Contact Person)

KER Ambassadors have the following role in the project,

1. They will act as an Ambassador for the KER - a primary spokesperson within the project, helping to encourage uptake, exploitation and dissemination of the KER. 
2. They will provide the relevant data for the Horizon Result Platform template for their respective KERs. 
3. They will support the development and exploitation plan, pointing to the relevant contact persons for the KER's technical, IP and other exploitation plan aspects.
4. They will take the lead in providing inputs on dissemination messaging. 
5. They will also help bridge the gap between technical outputs and their practical implications by promoting uptake.

The information in the template will be collected in collaboration with the KER Ambassador. For each of the KERs identified, one or two KER Ambassadors will be appointed.