This is a list of aspirations (hopes) and concerns (fears) of the TF-CPR group, relating to their (ongoing) use of social media as a communications channel. Made during social media workshop on 15 Sept.
Hopes
- Engagement and reach to communities of interest
- Increase awareness of services and use
- A human face of the organizationorganisation
- Prove effectiveness to non-believers
- User feedback
- Reach new groups (bloggers, users)
- Online community-building
- Make the case for NRENs
- Address pre-conceptions
- Fun
- Learn about social media
- Reduce use other PR channels
- Reduce cost of distribution
- Leverage personal influence
...
- Loss of control of corporate messages (many voices from organization speaking publically)
- Creates more work/cost
- Leaky boundaries private/public
- No response/engagement
- Duplication of effort
- Ability to sustain engagement
- Copyright infringements
- Adapting to new goals/technology
- Dealing with rumours, misinformation, inaccuracy
- Privacy concerns
- Change of role from 'Communications/PR' to 'Social media police' (dur to ability to see inappropriate posting of colleagues)
- Having to justify to boss (expecationsexpectations, cultural fit)
- 27/4 workframe