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Advertising on social media can be quite cost effective, but don't expect it to be working as classical advertising! Careful consideration has to be done on what to advertise - e. g. advertising NREN Facebook page itself could perhaps not the best thing to do.

Facebook

• You should reserve about 500-1000 EUR for your campaign or. at least 10 EUR per day. Try various different advertising setups and use the one that performs at it's best.
• Don't just boost posts. Use Advertising manager: facebook.com/ads/
• Make sure you are getting es much engagement for as little money as possible!
• Content is crucial. Some things work and some don't. Use Insight and Advertising manager to monitor specific posts.

If you are not sure whether to advertise or not here is a further reading for you:

• 2015 brisk slides on FB advertising
• Should your small business advertise on Facebook.
• 5 ways to avoid loosing money on Facebook Ads.