This is the home of the Social Media in the NREN Community space.
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This space was created by TF-CPR, but is open to all TERENA Wiki users for comment and contribution. |
Plan for now
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Let's start discussing! The TERENA NREN community - not just PR people - have something to say about social media. Goto discussion area: "Do user communities in education and research really want to engage with NRENs using social media? If not, should we try anyway? How?!?!"
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NREN
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Social Media Jumpstart Pack
NREN Social Media Jumpstart Pack should contain enough information and hints to get and keep you going with your Social Media efforts.
Don't forget, it's a live document. Feel free to contribute and check for new information from time to time.
Social Media "Knowledge base"
2. Social Media in theory
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General
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- How to Introduce Social Media to Your Business (when/how to and when not to expand your promotion to Social Media - 3min reading, MUST)
- Develop a Social Media Strategy in 7 Steps (usefully advices how not to loose focus - 4min reading, don't forget to check the slides, MUST)
- Social Networks Overview: Current Trends and Research Challenges (General overview of social networks, app 1h reading, great introduction to social networks)
- How To Develop a Business-Aligned Social Media & Social Networking Strategy (General theoretical approach - useful for convincing top management - 15min reading, optional)
- Understanding the Experience of Social Network Sites (Helps understand WHY people use social networks - good reading for Social media haters - 8min reading, optional)
- Advice that (Useful social media resources and training.)
- VIRTUAL WORLDS - Immersive Online Platforms for Collaboration, Creativity, and Learning (OCDE study, focusing on virtual worlds like second life, etc, app. 2h reading, optional)
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- 9 Ways to Make Your Facebook Pages Red Hot (profit business related, but some aspect suitable for NRENs - 3 min reading, optional)
- Involver (applications to integrate to your FB page: Twitter, Youtube...etc)
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- NREN Social Media "Use Cases"
CARNET (how do you differentiate from web)
- Offical FB page (520 followers)
- School portal on FB (311 followers)
- Users conference on FB (187 followers)
- Wiki (eng, cro)
NORDUNET
- Offical FB page (23 followers)
- Offical Twitter page (32 followers)
- Nordunet conference (24 followers)
HEAnet
- Official Twitter page (64 followers)
- Official Twitter Page (technical) (36 followers)
- HEAnet Conference
- Unofficial Linked-In page
SUNET
- Get satisfactory (custom social like app)
ARNES
- Unofficial FB page (73 folowers)
- Offical si.cert FB page (217 followers)
- Offical registry.si FB page (139 followers)
TERENA
- Unofficial FB page
- Twitter page
- Youtube channel
- LinkedIn group
- Wordpress page
- TNC2010 coverage page (This is a mashup page.)
SURFnet
On corporate level
- Twitterpage (>800 followers)
- Many projects have there own (wordpress)blogs or LinkedIn communities
By SURF
- for example: SURFshare (community on Linkedin, owned by SURF)
RedIRIS
- We have a group of RedIRIS in Facebook (67 members) and we are preparing an Official FB page.
- Linkedin group
- Twitterpage of Eduroam
- eduroamES blog
- Middleware blog
- IRIS-SARA blog
- Link services with social networks - portal for academic multimedia content ARCA
Approaches we like most
- Sports Tracker - community around Nokia application from Finland (13500 followers, couple of hundreds active)
- Pepsi -community around soft dring (3MIO followers)
- Cisco Networking academy - community of networking student (177,139 followers)
- StackOverflow - Mostly computer programming community, ability to ask questions and receive answers rated by the community / crowdsourcing (24,754 users)
- NREN Social Media presence (FB, Twitter ... NREN profiles)
- Social Media policy examples
- Social Media strategy examples
- What we (NRENs) learned so far - our advice for other NRENs (news dissemination, branding, engagement, strategies, employee frameworks etc ...)
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Present popular social networks (1. 3. 2011):
Name | URL | Description | Users |
www.facebook.com | general | 600 million | |
twitter.com | General, Micro-blogging | 190 million | |
www.linkedin.com | Business and professional networking | 90 million | |
flickr | www.flickr.com | photo sharing, commenting, worldwide | 35 million |
myspace | www.myspace.com | general | 50 million |
hi5 | hi5.com | General. Popular in India, Mongolia, Thailand, Romania, Portugal and Latin America. | 80 million |
Vkontakte | vkontakte.ru | Social Network for Russian-speaking world | 135 million |
Orkut | www.orkut.com | General, Popular in India and Brazil | 100 million |
Mixi | mixi.jp | Japanese | 25 million |
Odnoklassniki | www.odnoklassniki.ru | Connect with old classmates. Popular in Russia and former Soviet republics | 45 million |
Tagged | www.tagged.com | general | 100 million |
Kaixin001 | www.kaixin001.com | General, In Simplified Chinese, caters for mainland China users | 50 million |
SkyRock | www.skyrock.com | Social Network in French-speaking world | 25 million |
deviantART | www.deviantart.com | Art community | 15 million |
netlog | www.netlog.be | General. Popular in Europe, Turkey, the Arab World and Canada's Québec province | 70 million |
- Rian's World map of social networks (March, 2011)
Future of social networks (2012+?)
Name | URL | Description | Users |
Diaspora | SN with based upon rich user privacy options ("open facebook") :) | Alpha |
6. General social media strategy for NREN
Sort/group in future
- Post updates on consistent basis
Concernes
- Publish photos of staff? Only serious photos?
- How personal to go while building community? E.g. should we invite our users to join our running group?
How (check Denis McDonald for details)
- Describe organisational goals (3-5) e.g. improve communications, help, increase the number of ...
- Describe social media initiatives: e.g. create Facebook page, establish blog, create a network of experts ... For each don't forget to define:
- Determine cost (HR, €)
- Benefits
- Priority
- Impacted Groups
- Schedule
- Relationship to existing processes
- Anticipated Acceptance
- If possible: convert internal users from competing platforms, define ownership and responsibilities, identify hidden opposition inside organisation
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Navigate space
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What's next
- "Listening to Social Media" - http://socialmediatoday.com/edwin-huertas/394683/listening-social-media
- Maintenance of the Jumpsart Pack (2012 ->), revision at least once per year.
- Further activities agreed at TNC2012 Social Media BoF 2012-> creation of guidelines for the community
- Further activities agreed at TF-CPR in Poznan October 2012 -> addition of security guidelines
Past meetings
- 05/10/2012: TF-CPR Poznan discussion (minutes to be added)
- 22/5/2012: BoF on Social Media at TNC2012: Notes
- 16. 12. 2011: Plans for TF-CPR Social Media work item (minutes from the meeting).
- 29. 3. 2011: Review findings and decide on next steps (minutes from the meeting).
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