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Less text more visual. Videos often boild down the best practices anyway.  Maybe need to combine 'internal cookbook' and external 'best practices' approach.

ACTIONSTo be done: Establish crisis communications handbook, develop darksites and text templates. Carry out Internal crisis media training
TOPICDESCRIPTIONNREN with experienceTYPE of EXISTING DOCAREAS of EXPERIENCE or EXPERTISECURRENT STATUSNEEDS UPDATE?TARGET AUDIENCEDEADLINE or DATE of ACCOMPLISHMENTNEXT STEPSMATERIALS AVAILABLE to SHARE (materials, links, contacts, resources)COMMENTSCONTACT for DETAILS
Crisis communicationSet up an internal organisation and training to prevent or react on a crisisSWITCH
  • Establish a Concept
  • Media training
noin progressinternal 2015
  • Establish crisis communications handbook
  • Develop darksites and text templates
  • Crisis media training
Concept (in German)Crisis communications builds on a risk management analysisroland.eugster@switch.ch
Online MagazineShift of focus from printed magazine to online magazineSWITCH 
  • Set up a web platform
  • Integrate in web concept
  • internal organization and engagement
finishednoall stakeholdersup and running since April 2014 

stories.switch.ch

Concept (in German)

Needs to be integrated in online communication concept, needs dedicated staff roland.eugster@switch.ch
CRMCreate an internal awareness on how to manage and keep track of customer relationshipsSWITCHConcept
  • Establish and maintain internal awareness
  • evaluate and implement CRM tool
finishednointernalup and running since 2012 Concept (in German)SWITCH runs the open source version of SugarCRM roland.eugster@switch.ch
event management  Checklist internal - TF-CPR & NRENs  list materials available to share e.g. SWITCH spaceship!SWITCH has stipulated which types of events PR team will not help to plan through resources, so checklists and tools for colleagues good. 
  ARNES        
  FCCN        
how did we suvcceed succeed in promoting x          
how to sell NREN services  yesyes    may need to develop a toolkit that rises above the national constraints   
BoD          
How to make a good case study  no       
social media  Jumpstart Pack       
website design & usability