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- Create your company page profile (don’t use groups since they will be depreciated and don’t create a personal profile for your company since it’s against the FB rules).
- Add company data, try to “talk to people” don’t just use facts.
- Use the new layout mode with a cover photo. We are visual beings and also Social Media is a very visual medium. Check article on Visual elements of FB page and , FB sizes and dimensions cheat sheet and offical FB dimensions guide to achieve perfect visualization of your profile.
- Publish as many photos as you can - people will most likely check them out and engage through them.
- Use the new Timeline feature and create your NREN history.
- Notify your colleagues about the new page and hopefully they will like it (and others will follow them).
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- Once you create your corporate profile do take time to customise it. It will make all the difference if someone lands on your profile.
- Make sure you state who stands behind the company Twitter profile - name the person(s), so users know who they are talking to.
- Twitter users produce a lot of post so make sure you install the desktop or mobile toolsuse tools like Tweetdeck: https://tweetdeck.twitter.com/. They will help you navigate through the information noise and manage multiple accounts and hash-tags. There are many solutions though for Windows and iOS desktops - we suggest Tweetdeck, and for Android "Tweetdeck" or "Twitter" application.Don't forget to set automatic notifications for various events - for instance when somebody mentions you or re-posts one of your tweets.
The most important feature with Tweetdeck you should use is "Teams" feature, where you can assign editorial or administrator roles to other twitter users without disclosing your account username and password. More info: https://blog.twitter.com/2015/introducing-tweetdeck-teams?utm_campaign=OT_PU_CON_TweetDeck_US_Teams&utm_medium=email&utm_source=Eloqua Make sure the future editor is logged into Twittdeck before he clicks (confirms) his role through email.
- Don't forget to set automatic notifications for various events - for instance when somebody mentions you or re-posts one of your tweets.
- Since tweeting is so dynamic, make sure you stay connected to emerging trends on Twitter: Twitip.
- Make sure to use the new profile options for images: http://mashable.com/2014/04/08/twitters-new-profiles-what-you-need-to-know/ Since tweeting is so dynamic, make sure you stay connected to emerging trends on Twitter: Twitip.
LinkedIn could also be called the Facebook for professionals. Especially professionals from technical fields are present and try to "connect" on LinkedIn. A vast number of NREN employees are already present on LinkedIn though the activity rarely exceeds linking with others. A company LinkedIn profile is also good for raising brand awareness.
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- Provide your user support via Social Media (some NRENs already do that). Check out, how you can use a community to even reduce your user support efforts. .
- If you work with schools, check out European Schoolnet's SMILE - Social Media in Learning and Education handbook.
- Make tighter connections with your service leaders and help them make their own Social Media promotions by themselves.
- Contribute your findings to TF-CPR so we can make this Jumpstart Pack even more usable and keep it up to date.
- If you like to stay up to date, check these Social Media portals for what's new: