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- Once you create your corporate profile do take time to customise it. It will make all the difference if someone lands on your profile.
- Make sure you state who stands behind the company Twitter profile - name the person(s), so users know who they are talking to.
- Twitter users produce a lot of post so make sure you use tools like Tweetdeck: https://tweetdeck.twitter.com/. They will help you navigate through the information noise and manage multiple accounts and hash-tags. The most important feature with Tweetdeck you should use is "Teams" feature, where you can assign editorial or administrator roles to other twitter users without disclosing your account username and password. More info: https://blog.twitter.com/2015/introducing-tweetdeck-teams?utm_campaign=OT_PU_CON_TweetDeck_US_Teams&utm_medium=email&utm_source=Eloqua Make sure the future editor is logged into Twittdeck before he clicks (confirms) his role through email.
- Don't forget to set automatic notifications for various events - for instance when somebody mentions you or re-posts one of your tweets.
- Since tweeting is so dynamic, make sure you stay connected to emerging trends on Twitter: Twitip.
- Make sure to use the new profile options for images: http://mashable.com/2014/04/08/twitters-new-profiles-what-you-need-to-know/
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