12-13 December, 2019
Agenda
Day 1, Thursday, December 12th
9:00-17:15 "Social media metrics", Sina Frank and Lisa Deckert, "Sasserath Munzinger Plus"
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19:30 Dinner “Erdinger am Gendarmenmarkt”
Day 2, Friday, December 13th
9:00 - 1516:00 “Interview Techniques”, Laura Durnford, GÉANT
Objectives of the day
1) Understand:
- What are interviews?
- Why do them? (advantages & disadvantages)
- What format can they take?
- How can they fit with other kinds of content?
- Preparation
2) Practice – preparing for and conducting an interview.
3) Gain confidence & ideas.
4) Identify person & topic for an interview for EaPConnect and prepare
Schedule
TIME | TOPIC / TASK | PURPOSE | WHO |
09:00-09:10 | ARRIVALS | ||
09:10-09:15 | Introduction | Day’s reason & agenda | Laura |
09:15-09:35 | Quick-fire post-its brainstorm | 1) What is an interview? 2) Why do them? 3) Formats? 4) How prepare? | All |
09:35-09:50 | Steps towards an interview | Introduce research, purpose, audience, channel, medium, format & question setting | Laura |
09:50-10:05 | Setting up the space for a face-to-face interview | Show physical positions to put people at their ease during a f2f interview. How does this differ depending on your medium? | Laura, all |
10:05-10:10 | Live interview 1 | Show a facts-only interview | Laura & Leonie |
10:10-10:50 | Interview examples | See/hear, discuss what they convey, their format etc. | Laura, all |
10:50-11:05 | BREAK | ||
11:05-11:10 | Live interview 2 | Show the difference when ‘why’ added | Laura & Leonie |
11:10-11:20 | Recap | What have we learned so far? | All |
11:20-11:25 | Live interview 3 | Show the difference when questions reflect a specific angle | Laura & Leonie |
11:25-12:35 | PART 1 - Work in threes (1 interviewer, 1 interviewee, 1 audience) | 1) 11:25-12:05 each read 1 biography, research the person, choose an angle, audience etc, prep questions 2) 12:05-12:15 interview person 1 3) 12:15-12:25 interview 2 4) 12:25-12:35 interview 3 | All |
12:35-13:10 | LUNCH | ||
13:10-13:45 | PART 2 - Work in threes | 5) 13:10-13:30 Groups review their 3 interviews – what went well, what was challenging, why, how? Select ‘best’ interview’. 6) 13:30-13:45 Each group explains which interview best & why, what learned from the team experience | Groups Team spokes-persons |
13:45-13:50 | Live interview 4 | The angle becomes the purpose | Laura & Leonie |
13:50-14:00 | Review live interviews | How did the purpose and questions change? How well did this work? | Laura, all |
14:00-14:30 | EaPConnect interviews | What are the real audiences, channels, formats we can work with? What options, pros and cons do these give us? | Laura, all |
14:30-14:45 | BREAK | ||
14:30-15:45 | Team task in pairs | 1) 14:30-14:45 Review / decide person to interview for real, and the topic, channel, format. Discuss in the pairs (one person each) 2)14:45-15:00 Each person reports on their partner’s person and planned approach 3) 15:00-15:15 Each person works on questions for their own interviewee 4) 15:15-15:35 review the questions within the pairs (10 mins each) 5) 15:35-15:45 Final share of questions and plans with the group – have your ideas, plans, questions changed? | All |
15:45-15:55 | Post-its revisited | Review of our initial task – would we add / remove / change words? What have we learned? | All |
15:55 | END & LEAVE by 16:00 | ||
HOMEWORK
Upload all files here in Box: https://geant.box.com/s/h4pqwostizba4p5mo9q40ohz64ahqy80
- Upload your short biography in English – facts only – minimum half page to maximum 1 page.
- Examples of interviews you have seen / heard / read on TV, radio, newspapers & magazines - Take a photo / record a short piece of the interview with your phone & upload the file. Is it an example of a particular kind of interview format / purpose / audience / etc.? Please name the file accordingly and with your initials.
- Who will you interview for EaPConnect? Each person should suggest a name, a reason, a timing for publication, the topic (or angle) and start thinking about what the questions could be. Put it into a Word document or ppt and upload to the Box folder.
About the trainers:
"Sasserath Munzinger Plus" is a brand, innovation and culture consultancy that works with leading and aspiring brands and offering wide range of services. As a well-connected part of the Berlin startup ecosystem, with a strong entrepreneurial culture and a client structure that includes corporations, family-owned traditional companies and startups, Sasserath Munzinger Plus not only enables innovation through the conception and management of innovative creative processes but also plays an active role in the exchange and connection between the different players.
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