This is the home of the Social Media in the NREN Community space.

Plan for now

1. Let's start discussing! The TERENA NREN community - not just PR people - have something to say about social media. Goto discussion area: "Do user communities in education and research really want to engage with NRENs using social media? If not, should we try anyway? How?!?!"

2. Collect useful theoretical studies that we can all benefit from (24. 3. 2011)
3. Collect NREN social media "use cases" (24. 3. 2011)
4. Joint video conference to review findings and decide on next steps, if any: 29. 4. 2011 at 14.00 to 15.00 CET: https://vox.arnes.si/domen (Adobe Connect)
5. Market analysis of social network platforms and their developments (24. 3. 2011)
6. Create general Social media policy for NRENs - facilitated by VC discussion if necessary, get management buy-in / involved
7. Create general Social media strategy for NRENs - facilitated by VC discussion if necessary
8. Create strategy for each social media - FB, Twitter, Linkedin, Youtube ... (including security, privacy issues ...) - facilitated by VC discussion if necessary
9. Best practice sharing on all aspects of social network use - branding, engagement, stratagies, employee frameworks etc

2. Social Media in theory

General

• How to Introduce Social Media to Your Business (when/how to and when not to expand your promotion to Social Media - 3min reading, MUST)
• Develop a Social Media Strategy in 7 Steps (usefully advices how not to loose focus - 4min reading, don't forget to check the slides, MUST)
• Social Networks Overview: Current Trends and Research Challenges (General overview of social networks, app 1h reading, great introduction to social networks)
• How To Develop a Business-Aligned Social Media & Social Networking Strategy (General theoretical approach - useful for convincing top management - 15min reading, optional)
• Understanding the Experience of Social Network Sites (Helps understand WHY people use social networks - good reading for Social media haters - 8min reading, optional)
• Advice that (Useful social media resources and training.)
• VIRTUAL WORLDS - Immersive Online Platforms for Collaboration, Creativity, and Learning (OCDE study, focusing on virtual worlds like second life, etc, app. 2h reading, optional)
• Mashable - short articles regarding social networks (quantity before quality)
• Social media Examiner - use cases, many from know authors. Concrete - how to do something that works
• Social media today - thorough social media articles and huge know how base

Facebook

• 9 Ways to Make Your Facebook Pages Red Hot (profit business related, but some aspect suitable for NRENs - 3 min reading, optional)
• Involver (applications to integrate to your FB page: Twitter, Youtube...etc)
• All Facebook - unofficial Facebook know how with various articles
• Facebook pages - offical Facebook cookbook

3. NREN Social Media "Use Cases"

CARNET (how do you differentiate from web)

• Offical FB page (520 followers)
• School portal on FB (311 followers)
• Users conference on FB (187 followers)
• Wiki (eng, cro)

NORDUNET

• Offical FB page (23 followers)
• Offical Twitter page (32 followers)
• Nordunet conference (24 followers)

HEAnet

• Official Twitter page (64 followers)
• Official Twitter Page (technical) (36 followers)
• HEAnet Conference
• Unofficial Linked-In page

SUNET

• Get satisfactory (custom social like app)

ARNES

• Unofficial FB page (73 folowers)
• Offical si.cert FB page (217 followers)
• Offical registry.si FB page (139 followers)

TERENA

• Unofficial FB page
• Twitter page
• Youtube channel
• LinkedIn group
• Wordpress page
• TNC2010 coverage page (This is a mashup page.)

SURFnet

On corporate level

• Twitterpage (>800 followers)
• Many projects have there own (wordpress)blogs or LinkedIn communities

By SURF

• for example: SURFshare (community on Linkedin, owned by SURF)

RedIRIS

• We have a group of RedIRIS in Facebook (67 members) and we are preparing an Official FB page.
• Linkedin group
• Twitterpage of Eduroam
• eduroamES blog
• Middleware blog
• IRIS-SARA blog
• Link services with social networks - portal for academic multimedia content ARCA

Approaches we like most

• Sports Tracker - community around Nokia application from Finland (13500 followers, couple of hundreds active)
• Pepsi -community around soft dring (3MIO followers)
• Cisco Networking academy - community of networking student (177,139 followers)
• StackOverflow - Mostly computer programming community, ability to ask questions and receive answers rated by the community / crowdsourcing (24,754 users)

5. Market analysis of social network platforms and their developments

Present popular social networks (1. 3. 2011):

• Rian's World map of social networks (March, 2011)
• Social bakers - various statistics regarding social networks

Future of social networks (2012+?)

6. General social media strategy for NREN

Sort/group in future

• Post updates on consistent basis

Concernes

• Publish photos of staff? Only serious photos?
• How personal to go while building community? E.g. should we invite our users to join our running group?

How (check Denis McDonald for details)

• Describe organisational goals (3-5) e.g. improve communications, help, increase the number of ...
• Describe social media initiatives: e.g. create Facebook page, establish blog, create a network of experts ... For each don't forget to define:
  • Determine cost (HR, €)
  • Benefits
  • Priority
  • Impacted Groups
  • Schedule
  • Relationship to existing processes
  • Anticipated Acceptance
• If possible: convert internal users from competing platforms, define ownership and responsibilities, identify hidden opposition inside organisation

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