This is the home of the Social Media in the NREN Community space.

Participants: Maria Ristkok, Paul Maurice, Laura Durnford, Carrie Solomon, Natasa Lemajic, Cristina Lorenzo, Roland Eugster, Gyöngyi Horvath, James Sankar, Elke Dierckens, Federica Tanlongo, Mattis Daae, Robert Haymon-Collins, Goran Škvarč, Gitte Julin Kudsk, Magdalena Heaver, Lajos Balint, Stefan Listrom, Domen Božeglav.

Initial plan for now is:

• Collect useful theoretical studies that we can all benefit from (11. 3. 2011)
• Collect NREN social media cases (18. 3. 2011) - (21-25. 3. 2011 joint video conference)
• Create general Social media strategy for NREN - facilitated by VC discussion if necessary
• Create detailed strategy for each social media - FB, Twitter, Linkedin, Youtube ... - facilitated by VC discussion if necessary
• Start working, share what works and what doesn't work as we progress

Social Media in theory

• General
  • How to Introduce Social Media to Your Business (when/how to and when not to expand your promotion to Social Media - 3min reading, MUST)
  • How To Develop a Business-Aligned Social Media & Social Networking Strategy (General theoretical approach - useful for convincing top management - 15min reading, optional)
  • Understanding the Experience of Social Network Sites (Helps understand WHY people use social networks - good reading for Social media haters - 8min reading, optinal)
• Facebook
  • 9 Ways to Make Your Facebook Pages Red Hot (profit business related, but some aspect suitable for NRENs - 3 min reading, optional)

NREN Social Media Cases

• CARNET (how do you differentiate from web)
  • Offical FB page (520 followers)
  • School portal on FB (311 followers)
  • Users conference on FB (187 followers)
  • Wiki (eng, cro)
• NORDUNET
  • Offical FB page (23 followers)
  • Offical Twitter page (32 followers)
  • Nordunet conference (24 followers)
• SUNET
  • Get satisfactory (custom social like app)
• ARNES
  • Unofficial FB page (73 folowers)
  • Offical si.cert FB page (217 followers)
  • Offical registry.si FB page (139 followers)
• Approaches we like most
  • Sports Tracker - community around Nokia application from Finland (13500 folowers, couple of hundreds active)
  • Pepsi -community around soft dring (3MIO followers)

General social media strategy for NREN

• Sort/group in future
  • Post updates on consistent basis
  •  
• How (check Denis McDonald for details)
  • Describe organisational goals (3-5) e.g. improve communications, help, increase the number of ...
  • Describe social media initiatives: e.g. create Facebook page, establish blog, create a network of experts ... For each don't forget to define:
    • Determine cost (HR, €)
    • Benefits
    • Priority
    • Impacted Groups
    • Schedule
    • Relationship to existing processes
    • Anticipated Acceptance
  • If possible: convert internal users from competing platforms, define ownership and responsibilities, identify hidden opposition inside organisation

Navigate space