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The meeting will be hosted by Belnet in their office in Bruxelles - Nord, Belgium.

Please note that we can only accommodate 25 in-person registrations, so please register as soon as possible. Registration link.

The meeting will be live streamed on Zoom and will be recorded.

Recommendations for hotels - Belnet office is at walking distance:

Hotel Dubble Tree by Hilton Brussels city : https://www.hiltonhotels.com/fr_FR/belgique/doubletree-brussels-city/
Thon Brussels city center : https://www.thonhotels.com/fr/hotels/belgique/bruxelles/thon-hotel-brussels-city-centre/
Hotel Indigo Brussels city : https://www.ihg.com/hotelindigo/hotels/fr/fr/brussels/brupr/hoteldetail
Hotel Progress : https://www.progresshotel.be/language/en/rooms/

***Please note that online participation on the first day (October 4) is possible from 14:00 (CEST) only.

WORKING AGENDA - (TIMINGS ARE CET)

DAY 1 - recording

09:15 - 09:30	Welcome by the host, Belnet
09:30 - 10:00	Introductions
10:00 - 10:30	How to create a successful social media campaign 1/3 WORKSHOP (only f2f) Video creation Presentation on how to create videos for social media (Andrea Meloni, GÉANT)
10:30 - 10:45	COFFEE BREAK
10:45 - 12:00	continued Group exercise Discussion
12:00 - 13:00	LUNCH
13:00 - 14:00	Tour of Belnet facilities & presentation
14:00 - 15:00	How to create a successful social media campaign 2/3 ROUND TABLE - chair by Barbara Carroll (hybrid) How do you involve your community and technical colleagues in content creation on social media? PRACE's legacy campaing: photo contributions from the Community (Marjolein Oorsprong, PRACE) How to connect with different audiences: social media strategy of Arnes as NREN vs. SLING for EuroCC project (Ariela Hercek, Arnes) We are looking for a max of 2 NRENs contributions on the topic of community engagement on social media to leave enough time for discussion.
15:00 - 15:15	COFFEE BREAK
15:15 - 16:15	How to create a successful social media campaign 3/3 ROUND TABLE - chaired by Barbara Carroll (hybrid) Tips and tricks for social media campaigns A subjective view of what you should and shouldn’t do in your campaign (Olga Popcova, RENAM) RENU communications (Louise Karungi, RENU) We are looking for a max of 2 NRENs contributions on the topic of results analysis to leave enough time for discussion.
16:15 - 17:00	OPEN space - chaired by Lonneke Walk (hybrid) What are your comms plans for 2023?
Location and time TBC	Dinner will be offered by Belnet

DAY 2

09:00 - 09:30	Wake-up game(hybrid)
09:30 - 10:30	How is your marcomms team structured? - chaired by Laetitia Lagneau (hybrid) Belnet's MarCom structure RNP's survey results Discussion
10:30 - 10:45	COFFEE BREAK
10:45 - 12:15	Branding - chaired by Lonneke Walk (hybrid) From RESTENA to Restena (Christine Glaser, Restena) Belnet's employer branding (Davina Luyten, Belnet) HEAnet's rebranding project (Barbara Carroll, HEAnet) Branding strategy of EOSC in Georgia (Tamara Gvenetadze, GRENA) Discussion Topic examples: creating a strong brand, rebranding (before vs after), HR recruitment campaigns, employer branding.
	LUNCH &